Strategic Marketing Leader for Travel Retail Europe

vor 4 Wochen

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
Marketing Project Leader for Travel Retail Europe

As a Marketing Project Leader for Travel Retail Europe, you will be responsible for building and driving the regional marketing plan to grow brand presence across our portfolio in TR Europe. You will define the brand's strategy for the region, based on global guidelines but adjusted to distribution and regional needs.

Main Responsibilities:

  • SUPPORT BRAND MANAGEMENT
    • Support the Brand Manager in co-building the appropriate GTR Brand tools to ensure excellent brand management over the months.
    • Co-develop brand campaigns with MKT regional partners & drive regional adaptations.
    • Participate to Brand Media Campaign deployment (selection of locations, assets development).
    • Co-lead Regional Events (TFWA, client's meetings, opening events).
  • LEAD REGIONAL BRAND GROWTH
    • Ensure brand image and Global messages are respected in EU region and aligned with brand standards.
    • Pilot the execution of the Trade Marketing strategy in line with Brand guidelines and Go-to-Market strategy in close collaboration with Commercial team.
    • Lead regular performances reviews (Regional snapchat: SI/SO analysis, top clients, top products, novelties listings) to provide insights and recommendations on the portfolio management including TREX kits.
    • Partner with regional demand planner for MOB, forecasts follow-up & accuracy on novelties.
  • DRIVE RETAIL EXCELLENCE (Offline & Online)
    • Lead brand deployment/acceleration (permanent & animations) and ensure excellent POS execution in close collaboration with Commercial, SDVM, L&D & Operations teams.
    • Drive the design and development of strong 360° on HPPs/SPPs confirmed with retailers ensuring maximum consumers engagement & conversion (including GWP strategy).
    • Support sales team with dedicated tools to maximize sell-out sales (best practices sharing, new initiatives).
    • Build an adapted digital marketing strategy, CRM and e-commerce plan with retailers (where to play & how to win) including finding synergies from offline to online to enhance brand visibility.
  • BRING TEAMS ON BOARD
    • Foster cooperation with Global Brand and knowledge of local operations in order to accelerate the brand building exercise in the region and maximize omni-channel synergies.
    • Build a strong & trustworthy relationships with TR peers (ONE team), and regional brand contacts.
    • Strengthen client-centricity - strengthen client knowledge, adapt proactively ways of working and collaboration to meet customer's requests and change in behaviors.

Requirements:

  • 4+ years' experience in Marketing / Trade Marketing ideally in the cosmetic industry.
  • 1st experience in Travel Retail is mandatory.
  • Fluent in French & English.
  • Self-organized, proactive with a high level of autonomy & entrepreneurial spirit and an excellent ability to multi-task, establish priorities and manage deadlines.
  • Strong customer centricity mindset and business acumen, results focused.
  • Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships across functions.
  • Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams.
  • Available to travel up to 10%.

What We Offer:

  • Working for a unique company, strongly committed towards the planet and the people (B Corp certification).
  • Working with passionate colleagues coming from all over the world.
  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast.
  • Internal mobility opportunities.
  • Monthly allocation & discount for store products.
  • Sport membership allowance.
  • Attractive Social Insurances coverage.
  • 5 weeks annual leaves & 3 extra-days offered as public holidays.
  • Flexible and hybrid work arrangement.
  • Attractive Parental Leave Policy.
  • Public transport allowance.

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