Senior Brand Manager Travel Retail EMEA

vor 3 Wochen


PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
Key Responsibilities

Brand Management

  • Develop and implement brand plans to grow market share across Travel Retail Europe and Americas.
  • Partner with Global Brand to ensure brand image and messages are respected and aligned with brand elevation standards.
  • Lead annual forecasting exercise to determine accurate forecasts for novelties and iconic SKUs.
  • Animate TR-exclusive portfolio to reach annual targets, managing the marketing budget to maximize ROI.

Retail Excellence

  • Develop, plan, and execute Trade marketing strategy in line with brand guidelines and Go-To-Market strategy.
  • Drive brief and development of Outpost & HPP/SPP, PR events to engage consumers and maximize conversion.
  • Ensure excellent POS execution of assigned brand(s) in close collaboration with Sales and Retail teams.

Team Development & Management

  • Manage, drive, and develop team performance, providing clear vision, guidance, and feedback.
  • Foster cooperation with Global Brand and knowledge of operations to accelerate brand building exercise globally.


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