Lead Travel Retail Brand Manager EMEA
vor 14 Stunden
As a Senior Brand Manager with our Travel Retail Department, you will play a key role in establishing Travel Retail as a brand building platform and driving strategic plans to grow brands across Europe & Americas. Reporting to our Global Travel Retail Marketing Director, this position is based in Switzerland and requires close collaboration with internal stakeholders and external partners.
Main Responsibilities
- Develop and implement brand plans adapted to Travel Retail to grow market share through assortment strategy, marketing launches, and trade animation calendars
- Ensure brand image and global messages are respected and aligned with brand elevation and new standards
- Lead annual forecasting exercises to determine forecast accuracy for novelties and iconic SKUs, working closely with Demand Planning and Sales teams
- Support pricing exercises for key products and manage marketing budgets to maximize ROI
Retail Excellence
- Develop, plan, and execute trade marketing strategies in line with brand guidelines and go-to-market strategies in TR
- Drive the brief and development of Outpost & HPP/SPP, PR events to engage consumers and drive conversions
- Coordinate POS execution for assigned brands in collaboration with Sales and Retail teams
Team Development & Management
- Spearhead relationships with key internal contacts to influence Global Brand Teams and provide a deep understanding of the TR marketplace
- Manage team performance by providing clear vision, guidance, and feedback
Requirements
- 7+ years of experience in Marketing / Trade Marketing (ideally in the cosmetic industry)
- Experience in Travel Retail is mandatory
- First experience in team management is mandatory
- Fluency in English and French is required
Benefits
- Working for a unique company committed to the planet and people (B Corp certification)
- Collaborating with passionate colleagues from diverse backgrounds
- Opportunities for internal mobility and professional growth
- Attractive compensation package, including a salary range of CHF 120,000 - 150,000 per annum, dependent on qualifications and experience
What We Offer
- A unique culture centered around entrepreneurship and innovation
- Flexible work arrangements, including remote work options
- Comprehensive benefits package, including health insurance and retirement plans
We Are Looking For
A highly motivated individual with a passion for brand management, retail excellence, and team leadership. If you are a results-driven professional with excellent communication skills and a customer-centric mindset, we encourage you to apply.
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