Senior Brand Manager

vor 2 Stunden

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
Main Responsibilities
  • Brand Management
    • Develop and implement brand plans to grow market share, ensuring brand image and messages are respected and aligned with Global standards.
    • Lead annual forecasting exercise to determine the right level of forecast for novelties and iconic SKUs, working closely with Demand Planning and Sales team to deliver forecast accuracy.
    • Animate the TR-exclusive portfolio to reach annual targets, managing the marketing budget to ensure key launches and initiatives are adequately supported.
  • Retail Excellence
    • Develop, plan, and execute the Trade marketing strategy in line with Brand guidelines and Go-To-Market strategy in TR.
    • Drive the brief and development of Outpost & HPP/SPP, PR events to ensure maximum consumers engagement and conversion.
    • Ensure excellent POS execution of assigned brand(s) in close collaboration with Sales and Retail teams.
  • Team Development & Management
    • Spearhead relationship with key internal contacts, effectively influencing and challenging Global Brand Teams.
    • Manage, drive, and develop team performance by providing clear vision, constant guidance & feedback.
Requirements
  • +7 years' experience in Marketing / Trade Marketing (ideally in the cosmetic industry)
  • Experience in Travel Retail is mandatory
  • A first experience in team management is mandatory
  • Fluent in English and French
  • Available to travel up to 20%
  • Strong customer centricity mindset and business acumen, results focused
  • Self-organized, proactive, hands-on and multitask oriented with a high level of autonomy and entrepreneurial spirit
  • Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships at all levels and across functions
  • Rigorous with strong organizational skills
  • Appetite for change and challenges and at ease in an international fast-paced environment with remote & multicultural teams

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