Global Travel Retail Brand Development Lead

Vor 2 Tagen

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
About Us

Groupe L'OCCITANE is a unique company deeply committed to the planet and its people, certified as a B Corp.

Job Title: Global Travel Retail Brand Development Lead

Estimated Salary: $120,000 - $180,000 per year, depending on experience.

About the Role

We are seeking a highly motivated Senior Brand Manager with a strong background in Marketing and Trade Marketing, preferably in the cosmetic industry. This role requires experience in Travel Retail and team management.

Main Responsibilities:
  • Brand Management (Sell-In):
    • Partner with Global Brand to develop and implement brand plans tailored to Travel Retail, focusing on market share growth through assortment strategy, marketing launches, and trade animation calendars.
    • Elevate brand image and align global messages with brand elevation and new standards.
    • Lead annual forecasting exercises to determine the right level of forecast for novelties and iconic SKUs, working closely with Demand Planning and Sales teams to achieve forecast accuracy.
    • Support Global TR Marketing Director and RGM team in pricing exercises.
    • Animate the TR-exclusive portfolio to reach annual targets.
    • Manage the marketing budget to maximize ROI, ensuring key launches and initiatives are adequately supported.
  • Retail Excellence (Sell-Out):
    • Develop, plan, and execute a comprehensive Trade marketing strategy aligned with Brand guidelines and Go-To-Market strategy in TR.
    • Drive the brief and development of Outpost & HPP/SPP, PR events to engage consumers and boost conversion rates.
    • Ensure excellent POS execution of assigned brands in collaboration with Sales and Retail teams.
    • Coordinate and prepare regional monthly reports, launch analysis, business presentations, and adapt strategies with booster plans if necessary.
  • Team Development & Management:
    • Foster relationships with internal contacts, effectively influencing Global Brand Teams and providing a deep understanding of the TR marketplace.
    • Manage, drive, and develop team performance by providing clear vision, guidance, and feedback.
    • Promote cooperation with Global Brand and operations to accelerate brand building globally.
Requirements:
  • +7 years of experience in Marketing/Trade Marketing, ideally in the cosmetic industry.
  • Experience in Travel Retail is mandatory.
  • A first experience in team management is required.
  • Fluency in English and French.
  • Availability to travel up to 20%.
  • Strong customer-centricity mindset and business acumen, results-focused.
  • Self-organized, proactive, hands-on, multitask-oriented, and autonomous.
  • Excellent interpersonal and communication skills, with the ability to work collaboratively and develop strong relationships across functions.
  • Rigorous organizational skills.
Benefits:
  • Unique company culture centered around entrepreneurship, experimentation, and speed.

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