Europe Travel Retail Marketing Project Lead Opportunity for Growth

vor 2 Wochen

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
About the Role

We are seeking a skilled Marketing Project Lead to join our team in Europe, focused on Travel Retail. This role will be responsible for driving brand growth across client portfolios.

Job Description

This is a full-time permanent position, reporting directly to the Global Travel Retail Brand Manager. The successful candidate will have a proven track record in marketing and trade marketing, ideally within the cosmetic industry.

The ideal candidate will have strong customer-centricity, business acumen, and results-focused mindset. They must be self-organized, proactive, and have excellent communication and interpersonal skills.

Main Responsibilities:
  • Support Brand Management:
    • Co-build GTR Brand tools (Marketing Bible, Listings, Brand Presentations, Digital toolboxes) with the Brand Manager.
    • Co-develop brand campaigns with regional partners and drive regional adaptations.
    • Participate in Brand Media Campaign deployment (selection of locations, assets development).
    • Co-lead Regional Events (TFWA, client meetings, opening events).
  • Lead Regional Brand Growth:
    • Ensure brand image and Global messages are respected in EU region and aligned with brand standards.
    • Pilot the execution of the Trade Marketing strategy in line with Brand guidelines and Go-to-Market strategy in close collaboration with Commercial team.
    • Lead regular performance reviews (Regional snapshot: SI/SO analysis, top clients, top products, novelties listings) to provide insights and recommendations on portfolio management including TREX kits.
    • Partner with regional demand planner for MOB, forecasts follow-up, and accuracy on novelties.
  • Drive Retail Excellence (Offline & Online):
    • Lead brand deployment/acceleration (permanent & animations) and ensure excellent POS execution in close collaboration with Commercial, SDVM, L&D, and Operations teams.
    • Drive the design and development of strong 360° on HPPs/SPPs confirmed with retailers ensuring maximum consumers engagement & conversion (including GWP strategy).
    • Support sales team with dedicated tools to maximize sell-out sales (best practices sharing, new initiatives).
    • Build an adapted digital marketing strategy, CRM, and e-commerce plan with retailers (where to play & how to win) including finding synergies from offline to online to enhance brand visibility.
  • Bring Teams On Board:
    • Foster cooperation with Global Brand and knowledge of local operations in order to accelerate the brand building exercise in the region and maximize omni-channel synergies.
    • Build a strong & trustworthy relationship with TR peers (ONE team), and regional brand contacts.
    • Strengthen client-centricity - strengthen client knowledge, adapt proactively ways of working and collaboration to meet customer requests and change in behaviors.
What We Offer:
  • A unique company strongly committed towards the planet and the people (B Corp certification).
  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast.

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