Marketing Project Leader Travel Retail Europe: Driving Regional Growth

Vor 2 Tagen

PlanlesOuates, Genf, Schweiz Groupe L'OCCITANE Vollzeit
Job Overview

We are seeking a highly motivated Marketing Project Leader to join our Travel Retail Department in Europe. This role offers an exciting opportunity to drive regional growth, build strong relationships with clients, and contribute to the company's success.

Key Responsibilities
  • SUPPORT BRAND MANAGEMENT
    • Collaborate with the Brand Manager to develop effective brand tools and campaigns that align with global guidelines and regional needs.
    • Co-develop brand campaigns with regional partners and drive adaptations to meet client requirements.
    • Participate in deploying media campaigns, selecting locations, and developing assets.
    • Co-lead regional events such as trade shows, client meetings, and store openings.
  • LEAD REGIONAL BRAND GROWTH
    • E nsure brand image and messaging are respected in the EU region and aligned with brand standards.
    • Pilot the execution of Trade Marketing strategies in line with Brand guidelines and Go-to-Market plans in close collaboration with Commercial teams.
    • Lead regular performance reviews to provide insights and recommendations on portfolio management, including TREX kits.
    • Partner with regional demand planners for MOB forecasts, accuracy, and novelties listings.
  • DRIVE RETAIL EXCELLENCE (Offline & Online)
    • Lead brand deployment and acceleration, ensuring excellent POS execution in collaboration with Commercial, SDVM, L&D, and Operations teams.
    • Develop 360° strategies for HPPs/SPPs confirmed with retailers, maximizing consumer engagement and conversion.
    • Support sales teams with dedicated tools to maximize sell-out sales and share best practices.
    • Build adapted digital marketing strategies, CRM, and e-commerce plans with retailers, finding synergies between offline and online channels.
  • BRING TEAMS ON BOARD
    • Foster cooperation with Global Brands and local operations to accelerate brand building in the region and maximize omni-channel synergies.
    • Build strong and trustworthy relationships with TR peers and regional brand contacts.
    • Strengthen client-centricity by adapting working methods and collaboration to meet customer requests and changes in behaviors.
Requirements
  • 4+ years' experience in Marketing or Trade Marketing, ideally in the cosmetic industry.
  • Mandatory experience in Travel Retail.
  • Fluent in French and English.
  • Strong customer-centric mindset, business acumen, and results-focused approach.
  • Excellent interpersonal and communication skills, with the ability to work collaboratively and develop strong relationships across functions.
  • Appetite for change and challenges, with ease in international fast-paced environments with remote and multicultural teams.
  • Able to travel up to 10%.
What We Offer
  • A unique company committed to the planet and people (B Corp certification).
  • Passionate colleagues from diverse backgrounds.
  • A culture centered around entrepreneurship, experimentation, and speed.
  • Internal mobility opportunities.
  • Monthly product allocation and discount.
  • Sport membership allowance.
  • Attractive social insurance coverage.
  • 5 weeks annual leave and 3 extra days offered as public holidays.
  • Flexible and hybrid work arrangement.
  • Attractive parental leave policy.
  • Public transport allowance.
Estimated Salary

$80,000 - $100,000 per year, depending on qualifications and experience.

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