Product Marketing Specialist EIMEA

vor 3 Wochen


Morges, Waadt, Schweiz Accuray Vollzeit
Job Summary: We are seeking a Service & Installed Base Product Manager EIMEA to collaborate with operations team to define and execute EIMEA service and installed base marketing plan. The successful candidate will develop service offerings, manage CRM, and conduct customer satisfaction analysis to improve customer relationships and drive business growth.

Key Responsibilities:

  • Developing Service Offerings: Collaborate cross-functionally to define and enhance Accuray service offerings, analyzing customer feedback, market trends, and service performance to propose new or modified service products.
  • Primary Contact for Service Contracts and IB Upgrades: Act as first point of contact for configuration or compatibility questions related to service offerings and installed base upgrades.
  • Unified Communication Strategy: Ensure consistent communication strategy for installed base customers, maintaining “One Accuray” consistency across all messaging.
  • IB Upgrade Potential Assessment: Evaluate upgrade potential of installed base quarterly using agreed-upon methodology based on CRM data, and report findings during quarterly business reviews.
  • Promotional Campaigns: Collaborate with commercial operations departments to define and implement promotional campaigns targeting installed base.


Requirements:

  • Medical/engineering/biomedical science BS degree and a minimum of 2-5 years of experience in the medical field, ideally with innovative, high-cost, high-technology products.
  • Product/service marketing experience required or service experience with a willingness to contribute to its transformation.
  • Excellent communication skills and ability to develop positive business relationships with all functional areas within Accuray and the medical community.


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