Associate Director/Director Opzelura Brand Lead, Europe
vor 4 Wochen
Overview
As Opzelura Brand Lead, Europe, you will be responsible for leading the development and execution of marketing strategies and activities for Opzelura in Europe. You will work closely with cross-functional stakeholders to drive brand growth and optimize marketing mix levers.
Key Responsibilities
- Develop and execute European marketing strategies for Opzelura, aligning with global goals and objectives.
- Lead cross-functional teams to drive brand growth, leveraging input from stakeholders as appropriate.
- Represent Incyte IAI in commercial/marketing interactions with external stakeholders, ensuring European needs are considered.
- Contribute to global product positioning, pricing strategy, and marketing plans, ensuring EU requirements are represented.
- Lead the Opzelura European Brand Team, guiding and supporting affiliate commercial/marketing colleagues to embed and execute European brand and strategy.
- Build strong brand belief across all functions and into affiliates, ensuring internal communications carry this through.
- Monitor brand dynamics and performance to maneuver marketing mix levers to enhance growth.
- Lead Opzelura forecasting of EU sales in coordination with Commercial Operations and country BUDs/GMs.
- Work with manufacturing and supply chain to optimize product packaging as a premium brand in the topical space.
Requirements
- University degree in Science and/or degree in Business.
- Minimum of 8 years' experience in biotech or pharmaceuticals Sales & Marketing.
- Experience in dermatology &/or immunology.
- Country Brand Management & Key Account Manager experience.
- EU and/or multi-country experience.
- Proven track record of achievements in sales and marketing.
- Experience in cross-functional/matrix management.
- Proven ability to take the lead on projects and drive them to successful completion.
About Incyte
Incyte is a global biopharmaceutical company dedicated to advancing science to improve human health. We are committed to discovering, developing, and commercializing innovative therapies that make a meaningful difference in the lives of patients.
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