Opzelura Brand Lead
Vor 2 Tagen
Opzelura Brand Lead - Europe Role Summary
This position is responsible for leading and developing the marketing strategy and activities for Opzelura in Europe. The successful candidate will work closely with cross-functional teams to drive European strategy and coordinate multi-functional activities to optimize the value of the brand within Europe.
Key Responsibilities:
- Drive European strategy and coordinate multi-functional activities to optimize the brand value within Europe.
- Lead and drive launch readiness strategy for all indications in collaboration with country brand teams.
- Represent Incyte in commercial/marketing interactions with external stakeholders to ensure European needs are considered.
- Contribute to global product positioning, pricing strategy, and marketing plans to ensure EU requirements are represented.
- Lead cross-functional European Brand Team.
- Lead, guide, and support affiliate commercial/marketing colleagues to embed and execute European Opzelura brand and strategy.
- Build strong brand belief across all functions and into affiliates and ensure internal communications carry this through.
- Monitor brand dynamics and performance to enhance growth by maneuvering marketing mix levers.
- Lead Opzelura forecasting of EU sales in coordination with Commercial Operations and country BUDs/GMs.
- Work with manufacturing and supply chain to optimize product packaging as a premium brand in the topical space.
- Ensure commercial input into distribution channels, SKU choices, and supply chain volumes aligned with forecast and launch timelines.
- Provide input and insights to Global Analytics on market research needs for Europe and support regional market research activities in coordination with Commercial Operations.
- Ensure systematic collection, interpretation, and sharing of competitive intelligence at congress and more broadly on an ongoing basis.
- Ensure tactical roll-out of regional activities, e.g., campaigns, materials, e-marketing, international meeting materials, and booths in coordination with EU Events and country teams are on brand and on strategy.
- Lead working relationships with creative agencies and supporting 3rd-party commercial vendors.
- Monitor and control brand budgets, forecasts, and expenses, and assess the marketing mix to evaluate ROI.
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Morges, Waadt, Schweiz Incyte VollzeitOverviewAs Opzelura Brand Lead, Europe, you will be responsible for leading the development and execution of marketing strategies and activities for Opzelura in Europe. You will work closely with cross-functional stakeholders to drive brand growth and optimize marketing mix levers.Key ResponsibilitiesDevelop and execute European marketing strategies for...
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