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Market Lead Director Opzelura for Europe

vor 2 Monaten

Morges, Waadt, Schweiz Incyte Vollzeit

Overview

As Market Lead Director Opzelura for Europe, you will drive European strategy and optimize the value of the Opzelura brand within the region. This role requires collaboration with cross-functional stakeholders and affiliate teams to achieve commercial and marketing objectives.

Duties and Responsibilities

  • Develop and execute marketing strategies for Opzelura in Europe, ensuring alignment with global product positioning and pricing strategies.
  • Lead launch readiness strategies for Opzelura across all indications, working closely with country brand teams.
  • Represent Incyte IAI in commercial and marketing interactions with external stakeholders, ensuring European needs are considered.
  • Contribute to global product positioning and pricing strategies, ensuring EU requirements are represented.
  • Lead the European Opzelura brand team and provide guidance to affiliate commercial and marketing colleagues.
  • Build strong brand beliefs across all functions and ensure internal communications reflect this.
  • Monitor brand dynamics and performance, making adjustments to marketing mix levers to enhance growth.
  • Lead Opzelura forecasting of EU sales in coordination with Commercial Operations and country BUDs/GMs.
  • Work with manufacturing and supply chain to optimize product packaging as a premium brand in the topical space.
  • Ensure commercial input into distribution channels, SKU choices, and supply chain volumes align with forecast and launch timelines.
  • Provide insights to Global Analytics on market research needs for Europe and support regional market research activities in coordination with Commercial Operations.
  • Ensure systematic collection, interpretation, and sharing of competitive intelligence at congresses and more broadly.
  • Develop and implement regional activities, such as campaigns, materials, and e-marketing, in coordination with EU Events and country teams.
  • Lead working relationships with creative agencies and supporting 3rd party commercial vendors.
  • Monitor and control brand budgets, forecasts, and expenses, assessing the marketing mix to evaluate ROI.

General

  • Ensure compliance with applicable regulations and company compliance standards.
  • Contribute positively to a strong culture of business integrity and ethics.
  • Act within compliance and legal requirements as well as within company guidelines.

Requirements

  • University degree in Science and/or degree in Business.
  • Minimum of 8 years' experience in biotech or pharmaceuticals sales and marketing.
  • Experience in dermatology and/or immunology.
  • Country Brand Management and Key Account Manager experience.
  • EU and/or multi-country experience.
  • Proven track record of achievements in sales and marketing.
  • Experience in cross-functional/matrix management.
  • Proven ability to take the lead on projects and drive them to successful completion.
  • Office-based in Morges, Switzerland.
  • 30-35% travel anticipated.
  • Excellent spoken and written English. Other language abilities are a plus.