Customer and Market Insights Manager OTC

Vor 2 Tagen

Lausanne, Schweiz Galderma Vollzeit

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.

Reporting to the Global Head of CMI, the Consumer Insights Manager for OTC brands supports the global OTC team in developing winning brand strategies to gain and retain new consumers, by uncovering insights, providing analyze and executional support to various initiatives. This position helps the OTC teams understand the current and target consumer (who, what and why) and how to develop new products, how to engage and motivate them in both the retail and direct-to-consumer environment especially around new product or customer experience launches.

This new role will be focused mainly on our acne brands (Benzac, Differin) and on our OTC nail fungus brand (Loceryl).

**Responsibilities**:

- Act as “the voice of the consumer” to drive a consumer-centric approach in all aspects of the brand strategy/equity initiatives and innovation pipeline
- Lead consumers and customers primary market research, secondary research, and competitive intelligence for the OTC brands
- Uncover insights and key consumers regional trends impacting the acne and nail fungus category
- Managing all phases of the research/CI process including vendor and needs identification, translation of business questions into research designs, survey development, cross-functional management, data mining, and presentation of results
- Query, manage and transform data from multiple sources to produce a comprehensive view of consumer and market behavior
- Collaborate with key functions and colleagues (Brand, Analytics, Channel Marketers, digital/social media marketers) to identify the key business questions and build and execute robust yet cost-efficient consumer research plans to drive decision making
- Drive external focus through a deep understanding and analysis of the competitive environment and key consumers, market, competitors, and category trends
- Weave a clear customer and market story through consolidating, interpreting and transform primary market research, data analytics and competitive intelligence into clear insights and business implications
- Create a concise storytelling approach to explain insights coming from complex data analyses through effective verbal/written communication
- Drive Galderma’s Consumer business culture and mindset of moving from data to strategic insight, including ability to answer business and brand questions in an integrated manner building the consumer journey
- Presenting research results to various meeting, including presentation to top management
- Coordinate with regional and local counterparts to distill learnings and voice of the consumers
- Manage relationships with external vendors to insure successful execution of research and CI projects

**Requirements**:

- University Degree in Marketing, or another related field
- Minimum 8 years of relevant market research experience in Consumer Goods
- Experience in Over the Counter (OTC) or Cosmetics industry is preferred
- Advanced knowledge in consumer understanding and insights generation from a fast-moving consumer goods or direct-to-consumer product company
- Technical and methodological knowledge of qualitative and quantitative methodologies, including advanced digital tools, Direct Marketing models and product home testing
- Experience in a global position in the matrix organization
- Ability to link consumer knowledge with brand equity & innovation
- Thought leader in pooling, synthesizing, and turning consumer and market data into strategies and initiatives to feed brand growth and equity
- Strong oral and written communication skills; ability to present and distill summaries to all levels of the organization
- Results orientated with a hands-on, can-do attitude
- Ability to translate experience to strategies for improving results/ ideas; ability to ´zoom in´ (deep dive) and ´zoom out´ (big picture)
- Highly collaborative and teamwork-oriented person
- Capability to manage dynamic environmental changes
- Ability to deal with ambiguity and “conditiona

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