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Analytics Insights Lead

vor 4 Wochen

Lausanne, Schweiz KFC Corporation Vollzeit
Purpose of the job:

The Analytics Insights Lead will be responsible for elevating focus on Marketing data analytics to support data-driven decisions on brand, menu, prices, promo, channels development, and support execution of Marketing strategy.


Job functions:

Research and insights development (70%)

  • Strategic Leadership in Consumer Research: Lead and oversee the entire consumer research pipeline from development through execution, reporting, and presentation to senior stakeholders. Manage both qualitative and quantitative research to provide deep consumer and business insights in collaboration with research agencies, cross-functional teams, Franchisee partners (FZs), and the Global team.
  • Data Integration and Analysis: Utilize advanced analytical tools to synthesize data from multiple sources, integrating consumer research with market data and business performance metrics to inform strategic decisions.
  • Macroeconomics and Competitive Analyses: Lead the collection and analysis of macro and microeconomic data, as well as competitive analytics (pricing, menu offerings, promotions, store openings). Provide strategic recommendations based on comprehensive market analyses.
  • Pricing Strategy: Oversee the collection, tracking, and analysis of menu prices across CEE countries and sales channels. Develop regular reports highlighting key changes and trends to guide pricing strategies.
  • Cross-functional Relationship Building: Build strong relationships with cross-functional teams at KFC CEE, FZs, and vendors to align insights with organizational goals and drive business performance.
  • Thought Leadership and Best Practices: Act as a thought leader, developing and sharing best practices for research methodologies and insights generation. Ensure standardized processes are used across all regions for consistency and quality.

Research and insights eco-system building (15%)

  • Develop one dashboard utilizing available data from various data sources (BIT, Power BI, etc.) to enable seamless and agile findings that will help to define business opportunities enabling Sales & TX growth.
  • Regularly share learning and insights with KFC and FZs communities in a clear and action-oriented way.

Budget tracking (10%)

  • Timely and accurate budget & income tracking across all Marketing activities on a monthly basis.

Trends look-out (5%):

Review QSR trends and key category highlights and share them with the Marketing team.

Working relationships:

  • KFC CEE Marketing, Finance, Development, IT, Digital
  • Franchise marketing teams
  • Research agencies
  • Supervisor

Knowledge and skills required:

EDUCATION

Bachelor’s degree in Economics/Business/Marketing preferred or with relevant work experience.

EXPERIENCE (and other qualifications):

  • 7-9 years’ experience within a fast-moving company; FMCG experience is a plus.
  • 3+ years in the role of research and insights manager with a proven track record of developing deep and actionable insights, strong understanding of business and consumer impact led by provided insights.
  • In-depth understanding of qualitative and quantitative research tools and methodologies, e.g.:

- BIT
- Pricing studies
- Media reports
- MMM
- Competitors benchmarking analyses
- Sales and product mix analysis
- Nielsen
- Power BI, etc.

  • Strategic thinking and capacity to derive insights and make data-based recommendations.
  • Experience working with budgets in dynamic environments and the ability to prioritize is a must.
  • Experience working with different countries simultaneously and the ability to identify similar business opportunities and challenges.
  • Fluency in English.
  • Strong communication skills and ability to clearly present business data.

Ability to evolve in a fast-moving and dynamic company and grow within the role and broader marketing function.

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