Market Insights Lead

Vor 4 Tagen


Lausanne, Waadt, Schweiz Nestlé SA Vollzeit

Nestlé SA is a global leader in the food and beverage industry, committed to delivering high-quality products that meet the evolving needs of consumers. As a Consumer and Market Insights Manager, you will play a crucial role in driving innovation and growth by leading consumer learnings for product development projects at Nestlé HQ.

Reporting to [Manager's Name], you will oversee projects related to coffee, machine development, and exploring new territories in both B2C and B2B markets. Your expertise in consumer insights will be instrumental in ensuring that impactful innovations are delivered to consumers, focusing on highly desirable, differentiated, and viable propositions.

  • Develop and drive consumer, market, and brand understanding for mid-long term innovation, identifying knowledge gaps and leading new research initiatives
  • Translate business questions into research plans, brief external agencies, and develop research projects that address identified business needs
  • Communicate research results through compelling narratives that advise and impact decisions at all levels

To succeed in this role, you will need to have a strong background in marketing or equivalent, with at least 6 years of experience in consumer and market insights (agency and/or client side). You must possess excellent communication and analytical skills, as well as experience in qualitative and quantitative research techniques for innovation, communication, and branding.

In addition to your technical skills, you will need to demonstrate a curiosity-driven approach to uncovering consumer opportunities and trends. Fluency in English is a must, and any other language is an asset. If you require adaptations during the recruitment process, please let us know so we can support you effectively.



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