Analytics Insights Lead

vor 4 Wochen

Lausanne, Schweiz KFC Europe Vollzeit

Purpose of the job:

The Analytics Insights Lead will be responsible for elevating focus on Marketing data analytics to support data driven decision on brand, menu, prices, promo, channels development and support execution of Marketing strategy.

Job Functions

Research and insights development (70%)

  1. Strategic Leadership in Consumer Research: Lead and oversee the entire consumer research pipeline from development through execution, reporting, and presentation to senior stakeholders. Manage both qualitative and quantitative research to provide deep consumer and business insights in collaboration with research agencies, cross-functional teams, Franchisee partners (FZs), and the Global team.
  2. Data Integration and Analysis: Utilize advanced analytical tools to synthesize data from multiple sources, integrating consumer research with market data and business performance metrics to inform strategic decisions.
  3. Macroeconomics and Competitive Analyses: Lead the collection and analysis of macro and microeconomic data, as well as competitive analytics (pricing, menu offerings, promotions, store openings). Provide strategic recommendations based on comprehensive market analyses.
  4. Pricing Strategy: Oversee the collection, tracking, and analysis of menu prices across CEE countries and sales channels. Develop regular reports highlighting key changes and trends to guide pricing strategies.
  5. Cross-functional Relationship Building: Build strong relationships with cross-functional teams at KFC CEE, FZs, and vendors to align insights with organizational goals and drive business performance.
  6. Thought Leadership and Best Practices: Act as a thought leader, developing and sharing best practices for research methodologies and insights generation. Ensure standardized processes are used across all regions for consistency and quality.

Research and insights eco-system building (15%)

  1. Develop one dashboard utilizing available data from various data sources (BIT, Power BI, etc.) to enable seamless and agile findings that will help to define business opportunities enabling Sales & TX growth.
  2. Regular share-out learning and insights with KFC and FZs communities in clear and action-oriented way.

Budget tracking (10%)

  1. Timely and accurate budget & income tracking across all Marketing activities on monthly basis.

Trends look-out (5%): Review QSR trends and key category highlights and share it out to Marketing team.

Working Relationships
  1. KFC CEE Marketing, Finance, Development, IT, Digital
  2. Franchise marketing teams
  3. Research agencies
  4. Supervisor
Knowledge And Skills Required

EDUCATION

Bachelor’s degree, Economics/Business/Marketing preferred or with relevant work experience.

EXPERIENCE (and Other Qualifications)

  1. 7-9 years’ experience within fast-moving company, FMCG will be a plus.
  2. 3+ years in the role of research and insights manager with proven track record of developing deep and actionable insights, strong understanding of business and consumer impact led by provided insights.
  3. In depth understanding of qualitative and quantitative research tools and methodologies e.g.:
  • BIT
  • Pricing studies
  • Media reports
  • MMM
  • Competitors benchmarking analyses
  • Sales and product mix analysis
  • Nielsen
  • Power BI, etc.
Strategic thinking and capacity to derive insights and make data-based recommendations.Experience working with budgets in dynamic environments and the ability to prioritize is a must.Experience working with different countries simultaneously and ability to identify similar business opportunities and challenges.Fluency in English.Strong communication skills and ability to clearly present business data.

Ability to evolve in fast-moving and dynamic company and grow within the role and broader marketing function.

About Us

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun.

We’re part of Yum Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original.

For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds.

We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact.

The bottom line? We bring it. Curious? We hope so.

Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

#J-18808-Ljbffr

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