Digital Content and Operations Director

Vor 5 Tagen

Basel, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

As the Digital Content and Operations Director, you will be a key member of the Digital Content and Services team within BEX. You will be responsible for managing and supporting digital content delivery, services, and platform governance (e.g., Veeva, AEM, E-wizard). This includes designing services together with product owners, planning their rollout and implementation, designing scale up place, monitoring progress through related KPIs, and ensuring seamless service delivery across global, regional, and affiliate levels. You will also collaborate with other departments within Roche such as: Global Pharma Strategy, US, Pharma International, Product Development and Medical Affairs and other stakeholders while leading a service delivery team composed of internal and external resources. The role requires understanding and working with next-generation technology to optimize the end-to-end process.

The Digital Content and Operations Director role is part of the Business Excellence - IXO - Digital Execution team and focuses on managing specific areas within 'The Lab,' a hub for content management, production, campaign execution, and digital services. The Lab supports global and 140 different affiliates in delivering high-quality content efficiently and cost-effectively, and has approximately 480 members across 10+ locations.

The Opportunity

  • You understand, design, implement, scale, monitor, and optimize various digital services e.g. web, email, SEO, paid, Creative, medical copywriting, translation, etc.
  • You develop and implement sustainable service standards to improve performance and enhance the Lab customer experience.
  • You continuously improve service models by collecting feedback, and identifying root causes to optimize services. Maximize budget utilization by introducing next-generation technologies e.g. GEN AI.
  • You drive adoption of the Lab, optimizing costs and achieving OPEX savings.
  • You provide digital content best practices and monitor content KPIs at affiliate and disease area levels.
  • You analyze content-creation processes to optimize service delivery.
  • You act as a subject matter expert on Digital Asset Management (DAM), including design, workflow, metadata, governance, and tools.
  • You lead engagement with agency partners to embed DAM practices and behaviors.
  • You identify training needs, create and conduct trainings, and close knowledge gaps to ensure effective process adoption.
  • You partner with key stakeholders to align on content strategy, planning, and production.
  • You manage and resolve critical service incidents, ensuring effective communication and post-incident reviews.
  • You build and implement processes to ensure service continuity and team performance.
  • You coach and empower team members, fostering a collaborative and motivating work environment.

Who You Are
You are a visionary, architect, catalyst, and coach who nurtures people, processes, and structures to drive digital transformation and deliver impactful customer engagement. You have a start-up mentality and encourage experimentation while mentoring teams to succeed in a fast-paced environment. You are extremely collaborative, can navigate complexity and have the power to influence without authority.

  • Proven experience within digital content management, operations, and service design and delivery.
  • Digital marketing experience, preferably in healthcare or consumer goods. Agency and consulting experience will be beneficial.
  • Passion for next-generation technology and its application within marketing and sales.
  • Strong track record of partnering with multiple stakeholder groups and delivering high-quality content and services across geographies and cultures.
  • Expertise in Content Management tools like Veeva Vault PromoMats and other Digital Asset Management systems.
  • Bachelor's degree in business or a quantitative field; advanced degree preferred.
Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche's largest sites.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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