Digital Content Manager

Vor 2 Tagen

Basel, Schweiz MCH Vollzeit

Job ID 533

**Your responsibilities**:

- Plan and manage all targeted content for the marketplace
- Help develop a web content strategy
- Cooperate with the other internal teams to create web content and monitor its effectiveness over time
- Maintain a content marketing calendar to schedule creation and delivery of content throughout the year
- Use target keywords to write search-engine copy optimized for search engines (SEO) while remaining entertaining and informative
- Ensure that content is optimized to increase traffic and conversion
- Manage the implementation process of all merchandising imagery.
- Manage directly the maintenance of the catalog
- Keep up to date on current best practices in the industry and benchmark competitor websites

**Your profile**:

- At least three to four years experience in a similar role
- Expertise with using SEO best practices
- Computer literate, at least basic HTML knowledge
- Familiar with the principles governing the optimum usability of websites
- Experience with online media engagement strategies and best practices
- Strong skills in creating original content that targets a specific audience and meets sales objectives
- Hands-on experience with CMS platforms
- Editorial experience
- An understanding of image and video processing
- Sense of humor
- Can-do attitude
- Affinity to visual arts

**Your employer**:

- The MCH Group is a leading international live-marketing company with a comprehensive services network spanning the entire exhibition and event market
- We develop traditional trade fairs to modern platforms and communities.
- Our exhibition portfolio includes around 90 own and guest exhibitions, and we complete around 1800 projects worldwide each year
- Our nearly 700 colleagues are active all over the globe

What to expect? Flexible working hours, a modern infrastructure, good social security, appealing benefits and a dynamic environment. You will find more information on the MCH Group here.

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