Digital Marketing Strategist

vor 2 Wochen


PlanlesOuates, Genf, Schweiz Alohi Vollzeit

Alohi SA, a cutting-edge technology company based in Geneva, Switzerland, is seeking an experienced Digital Marketing Strategist to join our team.

We are committed to providing innovative solutions that simplify and enhance life for companies and people worldwide. Our portfolio includes Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (AI-powered mobile scanner) services used by over 3,000,000 customers globally.

Our approach to growth has been built on financial independence, which allows us to prioritize customer needs and develop products that meet their expectations without external influence. This autonomy has enabled us to innovate and stay ahead of the curve.

We are looking for a skilled Digital Marketing Strategist to lead the development, implementation, and management of marketing campaigns that promote our unique offerings. The ideal candidate will have a deep understanding of SEO and ASO principles, as well as expertise in web development using Webflow. They should be results-driven, with a proven track record of improving organic rankings and driving significant organic traffic growth.

Responsibilities:
  • Create and implement a comprehensive digital marketing strategy to improve search engine rankings, focusing on business goals, keyword research, competitor analysis, and clear objectives.
  • Ensure website optimization for search engines, including site structure improvement, mobile responsiveness enhancement, page load speed optimization, and high-quality, keyword-rich content creation.
  • Develop and oversee social media strategies to engage and grow tech-savvy audiences across platforms like LinkedIn, Twitter, and Facebook.
  • Implement and optimize paid advertising campaigns across channels like Google AdWords, LinkedIn Ads, and industry-specific platforms.
  • Analyze search volume, competition, and relevance to identify and target specific keywords and phrases relevant to our products or services.
  • Collaborate with content creators to produce high-quality, SEO-friendly content, including blog posts, articles, product descriptions, and more.
  • Lead email marketing initiatives to nurture leads and inform customers of new updates and services.
  • Develop a strategy to acquire high-quality backlinks from other websites, a critical factor in search engine ranking.
  • Maintain regular monitoring and analysis of website traffic and search performance using tools like Google Analytics and Google Search Console to inform data-driven decisions.


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