Digital Marketing Strategist

vor 4 Wochen

PlanlesOuates, Genf, Schweiz Alohi Vollzeit

Alohi, a leading innovator in digital solutions, seeks an experienced Digital Marketing Manager to spearhead the development and implementation of marketing campaigns that drive organic traffic and enhance the visibility of our websites and applications. This role requires a unique blend of technical acumen and creative thinking to effectively market cutting-edge technology solutions.

As a key member of our team, you will play a crucial role in optimizing user experience and conversion rates by implementing web development changes using Webflow. To excel in this position, you should possess a deep understanding of SEO and ASO principles, stay up-to-date with the latest industry trends, and be results-driven.

Responsibilities:

  • Develop and implement a digital marketing strategy to improve search rankings, ensuring a clear understanding of business goals, researching keywords, analyzing competitors, and setting measurable objectives.
  • Optimize the website for search engines, improving site structure, enhancing mobile responsiveness, optimizing page load speeds, and ensuring high-quality, keyword-rich content.
  • Oversee social media strategy, ensuring engagement and growth across platforms like LinkedIn, Twitter, and Facebook, targeting tech-savvy audiences.
  • Implement and optimize paid advertising campaigns across channels like Google AdWords, LinkedIn Ads, and industry-specific platforms.
  • Identify and target specific keywords and phrases relevant to our products or services, analyzing search volume, competition, and relevance.
  • Collaborate with content creators to produce high-quality, SEO-friendly content, including blog posts, articles, product descriptions, and more.
  • Lead email marketing initiatives, nurturing leads and informing customers of new updates and services.
  • Develop a strategy to acquire high-quality backlinks from other websites, a critical factor in how search engines rank sites.
  • Monitor and analyze website traffic and search performance using tools like Google Analytics and Google Search Console, informing data-driven decisions.
  • Stay up-to-date with the latest SEO trends and algorithm changes, adapting strategies accordingly.
  • Address technical aspects, improving site architecture, ensuring proper indexing, fixing crawl errors, and enhancing user experience.
  • Collaborate with other teams, ensuring a cohesive approach to SEO.

Requirements:

  • 5+ years of experience in SEO and ASO, preferably in a senior or managerial role.
  • Bachelor's degree in marketing or a related field.
  • Proven track record of improving organic rankings and driving significant organic traffic growth.
  • Proficiency in using SEO and ASO tools and platforms.
  • Experience in email marketing, and social media.
  • Expert in using Webflow, Google Analytics, Looker Studio.
  • Tech-oriented, quickly identifying the root cause of issues, suggesting interim workarounds, and always seeking ways to improve our systems.
  • Proactive and practical approach and the willingness to engage directly in tasks and projects; being hands-on is crucial.
  • Excellent analytical and problem-solving abilities.
  • Outstanding overall communication skills, both written and spoken.
  • Fluency in English (proficient to native).
  • Previous experience in a similar digital marketing role.

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