Hospitality Marketing Project Leader
Vor 7 Tagen
We are seeking a highly skilled Hospitality Marketing Project Leader to join our team at Groupe L'OCCITANE.
About the RoleThis is an exciting opportunity to drive the growth of our hospitality channel, focusing on premium hotels, airlines, gyms, and restaurants. You will be responsible for creating communication and media assets, as well as implementing trade marketing activations worldwide.
You will also play a key role in driving brand awareness through the hospitality luxury channel, reinforcing L'OCCITANE en Provence's positioning as a leader in the industry.
Key Responsibilities- Create and develop 360° hospitality campaigns aligned with brand identity and industry needs
- Brief internal creative teams on creative assets and co-organize shootings as needed
- Build PR strategies to maximize visibility externally, collaborating with external consultants on print and online publications
- Develop social media content and strategy, including LinkedIn posts for sales teams
- Monitor and analyze performance of LinkedIn posts, consolidating reports
- Influence local and global marketing teams to showcase hospitality content on their platforms
- Create emailing campaigns to showcase novelties and channel news to external clients
- Support product launches with adapted 360° tools, working closely with the product development project leader
- Create and update marketing tools to support commercial teams worldwide
- Develop merchandising and creative tools for innovative projects, hotel partners' requests, trade shows, and events
- Work closely with sales teams to understand business needs and support specific trade marketing requests
- +3 years of experience in communication and marketing, with strong knowledge of digital and social media platforms (especially LinkedIn and Instagram)
- A previous experience in either luxury, beauty, or hospitality industries is a plus
- Fluent in English and French
- Creative, curious, and passionate about communication concepts in a luxury environment
- Organization skills and attention to detail
- Proactive and solution-oriented, with a high level of autonomy
- Strong team-player with excellent collaborative and communication skills, willing to work in an international fast-paced environment
- Flexible and agile, with an appetite for change and challenges
- Strong interest in environmental topics
- Opportunity to work for a unique company strongly committed to the planet and people (B Corp certification)
- Collaborative culture centered around entrepreneurship, experimentation, and speed
- Monthly allocation and discount for store products
- 5 weeks annual leave and 3 extra days offered as public holidays
- Flexible and hybrid work arrangement
- Public transport allowance
Ranging from €60,000 to €80,000 per year, based on qualifications and experience, this position offers a competitive salary and benefits package.
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