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Digital Marketing Specialist
vor 1 Monat
About the Role
Alohi SA, a leading provider of innovative technology solutions, is seeking an experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing campaigns that drive organic traffic and improve the visibility of our websites and applications.
Key Responsibilities
- Develop and implement a digital marketing strategy to improve search rankings, including keyword research, competitor analysis, and objective setting.
- Optimize our website for search engines, ensuring a strong site structure, mobile responsiveness, and high-quality, keyword-rich content.
- Oversee our social media strategy, ensuring engagement and growth across platforms like LinkedIn, Twitter, and Facebook, targeting tech-savvy audiences.
- Implement and optimize paid advertising campaigns across channels like Google AdWords, LinkedIn Ads, and industry-specific platforms.
- Identify and target specific keywords and phrases relevant to our products or services, analyzing search volume, competition, and relevance.
- Collaborate with content creators to produce high-quality, SEO-friendly content, including blog posts, articles, product descriptions, and more.
- Lead email marketing initiatives that nurture leads and inform customers of new updates and services.
- Develop a strategy to acquire high-quality backlinks from other websites, a critical factor in how search engines rank sites.
- Regularly monitor and analyze website traffic and search performance using tools like Google Analytics and Google Search Console, making data-driven decisions to adapt strategies accordingly.
- Stay up-to-date with the latest SEO trends and algorithm changes by search engines like Google, ensuring our strategies remain effective.
Requirements
- 5+ years of experience in SEO and ASO, preferably in a senior or managerial role.
- Bachelor's degree in marketing or a related field.
- Proven track record of improving organic rankings and driving significant organic traffic growth.
- Proficiency in using SEO and ASO tools and platforms.
- Experience in email marketing and social media.
- Expertise in using Webflow, Google Analytics, and Looker Studio.
- Tech-oriented, with a proactive and practical approach to identifying and solving issues.
- Excellent analytical and problem-solving abilities.
- Outstanding overall communication skills, both written and spoken.
- Fluency in English (proficient to native).
