Digital Marketing Strategist

vor 1 Monat

YverdonlesBains, Waadt, Schweiz NetGuardians Vollzeit

Job Title: Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our team at NetGuardians. As a Digital Marketing Manager, you will be responsible for developing and implementing a comprehensive digital marketing strategy to increase brand awareness and drive traffic to our company's website.

Key Responsibilities:

  • Manage the company's website and social media presence, ensuring high-quality, engaging content that drives traffic and generates leads.
  • Maintain consistent brand messaging throughout all platforms.
  • Oversee the planning and execution of digital marketing campaigns, including email marketing, webinars, paid advertising, and content marketing.
  • Deliver the SEO strategy to drive traffic and revenue.
  • Monitor SEO performance.
  • Optimize user experience, lead funnels, and landing pages to increase interactivity and obtain high conversion rates.
  • Analyze the performance of marketing campaigns and provide regular reports to the leadership team.
  • Work closely with other members of the marketing and product teams to ensure a cohesive and effective marketing across all channels.
  • Work closely with the sales team to support lead generation and nurture existing leads.
  • Manage and grow the company's community, including moderating and engaging with community members on social media and other online platforms, as well as developing and implementing strategies to foster engagement and loyalty among its members.

Qualifications/Skillset:

  • Bachelor's degree minimum.
  • First successful 3 to 5 years' experience in B2B marketing, ideally in software, technology, or financial crime.
  • Excellent verbal and written communication skills in English. Native English speaker preferred. Additional language (French or German) is a plus.
  • Strategic thinking and planning.
  • Strong project management skills.
  • Experience with digital marketing tactics and channels, including email marketing, social media, and paid advertising.
  • Knowledge of web analytics and experience with data-driven decision making.
  • Familiarity with HubSpot marketing automation tool.
  • Understanding of SEO and how to optimize content for search engines.
  • Experience with lead generation and conversion optimization.
  • Strong interest in banking, technology, and financial crime.
  • Driven and flexible with a positive attitude.

At NetGuardians, we value creativity, collaboration, and a passion for innovation. We offer a dynamic and fast-paced work environment where you will have the chance to make a real impact. We offer competitive salaries, as well as opportunities for professional development. If you are a highly organized and results-driven individual with a proven experience in digital marketing, we encourage you to apply for this exciting opportunity.

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