Agricultural Brand Strategist
vor 1 Tag
Ecorobotix SA is seeking an Agricultural Brand Strategist to join our team. This role offers a unique opportunity to develop and implement comprehensive brand strategies for existing and new products in the agricultural technology market.
Job Description:
The successful candidate will be responsible for developing and defining product naming, logos, and visual identity in line with general brand identity and trademark strategy. They will also oversee the creation of documentation and content that supports brand messaging.
This includes monitoring and improving Ecorobotix's trademarks protection, updating and maintaining corporate brand identity and guidelines, and leading the brand positioning strategy to differentiate Ecorobotix in the market. The Agricultural Brand Strategist will conduct market research and analyze consumer insights to identify opportunities for brand growth.
In collaboration with the marketing team, they will plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector. The ideal candidate will ensure brand consistency across all communication channels and work closely with sales, product management, and customer service teams to align brand touchpoints with the desired image and messaging.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related fields; a Master's degree is a plus
- Minimum 3-5 years of experience in brand management or a similar role
- Extensive experience in B2B hardware & software product marketing, preferably within the agriculture or technology sector
- Proven track record of building and managing brands
Benefits:
- Stimulating working conditions (flexibility, working environment, training)
- 5 weeks of holidays
- Advantageous pension fund plan
- Participation in public transport costs
- Quarterly team events
Estimated Salary: $80,000 - $110,000 per year, depending on location and experience. Ecorobotix focuses on providing an enjoyable workplace for its employees, with opportunities for professional growth and development.
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