Industry Brand Manager
vor 1 Woche
- Develop, implement, and monitor comprehensive brand strategies forexisting and new products.
- Develop and define product naming, logos and visual identity in line with general brand identity and trademark strategy and oversee the creation of documentation & content that supports brand messaging.
- Monitor, improve and secure Ecorobotix’s trademarks protection.
- Update, maintain and internally promote our corporate brand identity and guidelines.
- Lead the brand positioning strategy to differentiate Ecorobotix in the agricultural technology market and ensure a strong, unique value proposition.
- Conduct market research and analyze consumer insights to identify opportunities for brand growth.
- Collaborate with the marketing team to plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
- Ensure brand consistency across all communication channels.
- Work closely with sales, product management and customer service teams to ensure that all brand touchpoints align with the desired brand image and messaging.
- Manage relationships with internal stakeholders and externalpartners (trademark lawyers etc).
- Monitor brand performance, track brand perception, and provide regular reports to management on brand health and market positioning.
- Stay updated on industry trends, competitor activities, and relevant technological advancements in the agricultural technology sector.
Your profile:
- Bachelor’s degree in Marketing, Business, or related fields. A Master’s degree is a plus.
- Minimum of 3-5 years of experience in a brand management or similar role.
- Extensive experience in B2B hardware & software product marketing, preferable within the agriculture or any other technology sector.
- Proven track record of building and managing brands.
You have:
- Strong understanding of brand positioning, market differentiation, and value proposition development.
- Experience with market research and analysis to drive brand strategy.
- Experience in using tools such as Adobe Suite, HubSpot, Google Analytics, and social media platforms for marketing purpose.
- Project management experience in executing marketing and branding campaigns across multiple channels.
- Familiarity with creating and managing digital content strategies, including work with designers and copywriters.
- Excellent written and verbal communication skills. Proficiency in English is required; French, Spanish or German language skills are a plus.
Your soft skills:
- Strong teamwork skills to collaborate within the marketing team and other departments,e.g. product management and sales.
- Excellent communication and interpersonal skills to effectively convey brand strategy and work with cross-functional teams.
- Strategic thinking with the ability to see market trends and adapt brand strategies accordingly.
- Excellent organizational and project management skills to handle multiple tasks and meet deadlines.
Ecorobotix focuses on providing an enjoyable workplace for its employees by offering:
- Stimulating working conditions (flexibility, working environment, training, etc.)
- 5 weeks of holidays
- Advantageous pension fund plan
- Participation in public transport costs
- Quarterly team events
Starting date: As soon as possible
Activity rate: 80/100%
Ecorobotix is an equal opportunity employer.
We look forward to receiving your application and exploring how you can contribute to the success of Ecorobotix
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