Industry Brand Marketing Specialist

vor 1 Woche

YverdonlesBains, Waadt, Schweiz Ecorobotix SA Vollzeit

About Ecorobotix SA

Ecorobotix SA, a Swiss B-Corp company, is dedicated to reducing the environmental impact of agricultural activities through innovative robotic solutions. Our ultra-precise spraying technologies, powered by artificial intelligence, help farmers minimize chemical usage in their fields.

As we continue to grow and pursue our mission, we are seeking an experienced Industry Brand Marketing Specialist to join our dynamic team.

Key Responsibilities:
  • Develop, implement, and monitor comprehensive brand strategies for existing and new products.
  • Create and define product naming, logos, and visual identity in line with general brand identity and trademark guidelines.
  • Oversee the creation and content support of brand messaging, ensuring consistency across all channels.
  • Lead the brand positioning for Ecorobotix in the agricultural technology market, ensuring a strong and unique value proposition.
  • Conduct market research and analyze consumer insights to identify opportunities for brand growth, collaborating with the marketing team to execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field; a Master's degree is a plus.
  • Minimum 3-5 years of experience in brand management or a similar role, preferably in B2B hardware and software product marketing within the agriculture or technology sector.
  • Proven track record of building and managing brands, with expertise in brand positioning, market development, and value proposition creation.
  • Strong understanding of market research and analysis tools, including Adobe Suite, HubSpot, Google Analytics, and social media for marketing purposes.
  • Project management experience in executing marketing and branding campaigns across multiple channels.
What We Offer:
  • A competitive salary: $85,000 - $110,000 per year, depending on experience.
  • A dynamic and supportive work environment, with flexibility and autonomy to achieve goals.
  • Ongoing training and professional development opportunities.
  • A generous benefits package, including health insurance, retirement plan, and paid time off.

We are an equal opportunity employer, committed to fostering a diverse and inclusive workplace. If you are passionate about sustainable agriculture and brand marketing, please submit your application for this exciting opportunity to join our team at Ecorobotix SA.

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