Industry Brand Manager

vor 3 Wochen

YverdonlesBains, Schweiz Ecorobotix SA Vollzeit
Your misssions:
  • Develop, implement, and monitor comprehensive brand strategies forexisting and new products.
  • Develop and define product naming, logos and visual identity in line with general brand identity and trademark strategy and oversee the creation of documentation & content that supports brand messaging.
  • Monitor, improve and secure Ecorobotix’s trademarks protection.
  • Update, maintain and internally promote our corporate brand identity and guidelines.
  • Lead the brand positioning strategy to differentiate Ecorobotix in the agricultural technology market and ensure a strong, unique value proposition.
  • Conduct market research and analyze consumer insights to identify opportunities for brand growth.
  • Collaborate with the marketing team to plan and execute campaigns that reinforce brand identity and increase awareness in the B2B sector.
  • Ensure brand consistency across all communication channels.
  • Work closely with sales, product management and customer service teams to ensure that all brand touchpoints align with the desired brand image and messaging.
  • Manage relationships with internal stakeholders and externalpartners (trademark lawyers etc).
  • Monitor brand performance, track brand perception, and provide regular reports to management on brand health and market positioning.
  • Stay updated on industry trends, competitor activities, and relevant technological advancements in the agricultural technology sector.

Your profile:

  • Bachelor’s degree in Marketing, Business, or related fields. A Master’s degree is a plus.
  • Minimum of 3-5 years of experience in a brand management or similar role.
  • Extensive experience in B2B hardware & software product marketing, preferable within the agriculture or any other technology sector.
  • Proven track record of building and managing brands.

You have:

  • Strong understanding of brand positioning, market differentiation, and value proposition development.
  • Experience with market research and analysis to drive brand strategy.
  • Experience in using tools such as Adobe Suite, HubSpot, Google Analytics, and social media platforms for marketing purpose.
  • Project management experience in executing marketing and branding campaigns across multiple channels.
  • Familiarity with creating and managing digital content strategies, including work with designers and copywriters.
  • Excellent written and verbal communication skills. Proficiency in English is required; French, Spanish or German language skills are a plus.

Your soft skills:

  • Strong teamwork skills to collaborate within the marketing team and other departments,e.g. product management and sales.
  • Excellent communication and interpersonal skills to effectively convey brand strategy and work with cross-functional teams.
  • Strategic thinking with the ability to see market trends and adapt brand strategies accordingly.
  • Excellent organizational and project management skills to handle multiple tasks and meet deadlines.

Ecorobotix focuses on providing an enjoyable workplace for its employees by offering:

  • Stimulating working conditions (flexibility, working environment, training, etc.)
  • 5 weeks of holidays
  • Advantageous pension fund plan
  • Participation in public transport costs
  • Quarterly team events

Starting date: As soon as possible

Activity rate: 80/100%

Ecorobotix is an equal opportunity employer.

We look forward to receiving your application and exploring how you can contribute to the success of Ecorobotix

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