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Global Marketing Manager

vor 2 Monaten


Baar, Zug, Schweiz Lotus Bakeries Vollzeit
Job Title: Brand Manager - Kiddylicious

About the Role

  • As a Brand Manager for Kiddylicious, you will be responsible for leading the brand's global marketing efforts, working closely with the brand's home base in the UK to gain a deep understanding of the brand's origin and DNA.
  • You will oversee the development of the Kiddylicious innovation strategy, driving growth and success through the creation of new products and marketing campaigns.
  • You will be responsible for ensuring a single-minded view of the Kiddylicious brand across the entire organization, ensuring that all communication tools are available to colleagues in countries to fuel growth.
  • You will champion growth in line with the Kiddylicious Growth Model, focusing on distribution & visibility, range, innovation, price and promo, e-comm and media.
  • You will work closely with local teams to stimulate a passion for the brand, resulting in strong launch plans for new markets and successful activation strategies in existing markets.

About You

  • We are looking for a candidate with a relevant academic background, such as a Master's degree in a business-focused field, with additions in marketing considered a plus.
  • You should have at least 10 years of experience in strategic brand management within a branded international FMCG environment, giving you the confidence and skills to quickly integrate into the team.
  • You should have a personal affinity with healthy snacking, allowing you to bring passion and commitment to the products, as well as skills in bringing ideas to life and building trust and confidence with stakeholders.
  • You should combine a hands-on attitude with a curiosity to learn, and the talent to think strategically and drive results on both short and long-term.
  • You should feel at ease in a multicultural and quickly changing environment, where you are able to collaborate and communicate on all levels, with fluency in English a must.