Global Brand Communication Manager

vor 4 Wochen

Baar, Zug, Schweiz Capri Sun Group Holding AG Vollzeit

Scope of the Role

The Global Brand Communication Manager is responsible for developing and executing comprehensive communication strategies on a global scale. This role involves leading and coordinating with various agencies to create and adapt communication assets for different markets and channels. The manager will drive digital initiatives, including social media and SEO, ensuring alignment with overall brand strategies. Additionally, this role will develop and implement brand guidelines to maintain consistency across all markets.

Responsibilities

  • Develop and execute global communications strategy
  • Lead global communications and production agencies for all communication assets and local adaptations (TV, Digital, OOH, POS)
  • Develop and define media strategy
  • Manage digital initiatives: social media, SEO, e-commerce strategy, local/partner support (media strategy/markets, assets development, tracking, workshops)
  • Develop/adapt and implement brand manual & CI to ensure consistency
  • Lead the Digital Brand Hub
  • Plan global annual brand communications & media, provide local guidance and set priorities
  • Organize yearly global on-pack promotion (find themes, develop designs, create communication assets, and produce merchandising items)
  • Align global A&P budget cross-functional and support local markets as key contact for all communication matters
  • Drive the use of new technologies, new ways of working, and AI
  • Lead and mentor a small team

Requirements

  • Relevant university education - eg. Business Administration with focus on Marketing
  • At least 5 years of professional work experience in brand communications in a brand led FMCG company
  • Prior work experience in an advertising agency is highly desired
  • Experience in development of campaigns, agency handling and in media management
  • Proven track record in managing digital and social media campaigns
  • Growth mindset with a winning and inspiring personality
  • Natural communicator and can connect easily with people of all seniorities, from interns to senior executives
  • Business fluent in English and have a good command over German
  • Solid handling of MS Office and good knowledge of SAP

What You Can Expect

  • Broad variety of tasks and freedom to act
  • Plenty of opportunities to challenge and drive things forward
  • Enjoying taking off together with motivated and professional colleagues
  • The chance to shape a loved brand that makes people smile all around the world
  • An established and growing company with a strong reputation

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