Global Marketing Director for Kiddylicious

vor 2 Monaten


Baar, Zug, Schweiz Lotus Bakeries Vollzeit
About the Role

We are seeking a highly skilled Global Marketing Manager to lead the development of the Kiddylicious brand worldwide. As the brand owner at a global level, you will be responsible for initiating and developing assets to build the brand's memory structure.

Key Responsibilities
  • Develop a deep understanding of the Kiddylicious brand's origin and DNA, working closely with the brand's home base in the UK.
  • Lead the Kiddylicious innovation team and develop the innovation strategy for the brand.
  • Facilitate a single-minded view on the Kiddylicious brand across the entire organization, ensuring all communication tools are available for colleagues in countries to fuel growth.
  • Champion growth in line with the Kiddylicious Growth Model, focusing on distribution & visibility, range, innovation, price and promo, e-comm, and media.
  • Collaborate with local teams to stimulate a passion for the brand, resulting in strong launch plans for new markets and successful activation strategies in existing markets.
Requirements
  • A Master's degree in a business-focused field, with additions in marketing considered a plus.
  • A personal affinity with healthy snacking, bringing passion and commitment to the products.
  • A hands-on attitude, curiosity to learn, and talent to think strategically, driving results on both short and long-term.
  • Fluency in English and ability to collaborate and communicate on all levels in a multicultural and quickly changing environment.


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