Brand Director Europe

vor 2 Monaten


Morges, Waadt, Schweiz Incyte Vollzeit
Job Summary

We are seeking a highly skilled Brand Director to lead our Opzelura brand in Europe. As a key member of our Incyte team, you will be responsible for developing and executing marketing strategies to drive business growth and success.

Key Responsibilities
  • Develop and execute European marketing strategies for Opzelura, aligning with global objectives and stakeholder functions.
  • Lead the Opzelura Brand Team, working in a matrix structure with country brand teams to drive launch readiness and brand growth.
  • Represent Incyte in commercial and marketing interactions with external stakeholders, ensuring European needs are considered.
  • Contribute to global product positioning, pricing strategy, and marketing plans, ensuring EU requirements are represented.
  • Lead cross-functional European Brand Teams and guide affiliate commercial and marketing colleagues to embed and execute European Opzelura brand and strategy.
  • Build strong brand belief across all functions and into affiliates, ensuring internal communications carry this through.
  • Drive the development of the cross-functional European brand plan in coordination with relevant functions and country teams.
  • Monitor brand dynamics and performance, maneuvering marketing mix levers to enhance growth.
  • Lead Opzelura forecasting of EU sales in coordination with Commercial Operations and country BUDs/GMs.
  • Work with manufacturing and supply chain to optimize product packaging as a premium brand in the topical space.
  • Ensure commercial input into distribution channels, SKU choices, and supply chain volumes aligned with forecast and launch timelines.
  • Provide input and insights to Global Analytics on market research needs for Europe and support regional market research activities in coordination with Commercial Operations.
  • Ensure systematic collection, interpretation, and sharing of competitive intelligence at congress and more broadly on an ongoing basis.
  • Lead the tactical rollout of regional activities, such as campaigns, materials, e-marketing, international meeting materials, and booths in coordination with EU Events and country teams.
  • Lead working relationships with creative agencies and supporting 3rd party commercial vendors.
  • Monitor and control brand budgets, forecasts, and expenses, assessing the marketing mix to evaluate ROI.
Requirements
  • University degree in Science and/or Business.
  • Minimum 8 years' experience in biotech or pharmaceuticals Sales & Marketing.
  • Experience in dermatology &/or immunology.
  • Country Brand Management & Key Account Manager experience.
  • EU and/or multi-country experience.
  • Proven track record of achievements in sales and marketing.
  • Experience in cross-functional/matrix management.
  • Proven ability to take the lead on projects and drive them to successful completion.
  • Office-based in Morges, Switzerland.
  • 30-35% travel anticipated.
  • Excellent spoken and written English. Other language abilities are a plus.


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