CRM Manager

vor 4 Wochen

Geneve, Schweiz MSC Cruises Vollzeit

The CRM function in MSC Cruises has the responsibility for Customer Service, Marketing Automation, Loyalty programs, planning and execution of Direct Marketing campaigns ashore and on-board the ships, Customer Experience monitoring, Market Surveys, Lead Management, Segmentation and Customer Data mastership. Within the CRM team, the CRM Manager proposes, plans and executes omnichannel campaigns targeting the various CRM audiences with the objective of maximizing the end user experience and driving the business results.
- 8+ years experience working on direct marketing, CRM programs;
- Bachelor’s degree in economics or engineering;
- English: advanced oral and writing;
- Exceptional leadership, time management, and organizational skills;
- Outstanding experience on communication and campaign testing;
- Proven experience on projects developments and markets coordination;
- Ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities;
- Comfortable with complex matters; able to synthetize with ease;
- Technology lover; familiarity with data management;
- Ability to come up with solutions to loosely defined business problems; put structure to unstructured problems;
- Works with discipline and based on analyses\/information;
- Strong communication and interpersonal skills, able to tell data based stories;
- Clarity, accuracy, precision in the everyday tasks;
- Proactive, enthusiastic, energetic, passionate personality.

**The CRM Manager**:

- is responsible to define the contact strategy, the CRM audience segmentation;
- is responsible for the design and execution of all the corporate campaigns;
- assures the development of best in class messages with an engaging creativity, visual, copy;
- is responsible for the definition of the communication guidelines for the local and corporate campaigns;
- coordinates the campaign plans for all the markets, assures the execution of the campaign plans for the centralized markets;
- is active in the continuous testing, learning, and optimization of the CRM communication;
- defines the metrics and targets for success, assuring the monitoring of the campaigns execution;
- has a vision of growing consumer loyalty and increasing the lifetime value;
- manages with efficiency the assigned resources and coordinates the external partners;
- oversees CRM and project teams, coordinate markets, ensuring goals are reached.

VISA REQUIREMENTS (if any)

EU Passport or right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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