Retail Marketing
vor 7 Monaten
**INTRODUCTION**:
Nous accompagnons notre client, acteur incontournable de la haute joaillerie, dans leur recherche de leur futur:
**Retail Marketing & CRM Manager H/F**
marché Suisse et Mondial ( Asie)
Le Retail Marketing & CRM Manager sera responsable de la mise en œuvre et de la gestion des activités de marketing boutiques ainsi que de la gestion de l'expérience client.
**DESCRIPTION DE LA MISSION**:
Mission:
- Concevoir et mettre en œuvre des stratégies marketing afin de maximiser les ventes et la visibilité des produits dans les boutiques au niveau international
- Développer une stratégie globale de Clienteling et de CRM pour optimiser les opportunités commerciales en engageant, recrutant, améliorant et fidélisant les clients
- Gérer les campagnes de promotion et de publicité pour accroître la notoriété et attractivité de la maison
- Analyser les tendances du marché et les comportements afin d'adapter les stratégies marketing et améliorer l'expérience client.
- Gestion des activités boutiques à l'international, coordination des activités et logistique (suivi des commandes et stock)
- Suivre les performances des produits et des campagnes marketing en utilisant des indicateurs clés de performance et proposer des ajustements si nécessaire
- Assurer une veille concurrentielle constante afin de rester à jour sur les meilleures pratiques du secteur et d'identifier de nouvelles opportunités de croissance
**PROFIL ATTENDU**:
Profil:
- Minimum 5 ans d'expériences dans une fonction similaire dans une maison de luxe
- Maîtrise parfaire du français et anglais, une autre langue sera un grand atout
- Connaissance approfondie du marché local et international, y compris les préférences des consommateurs, les tendances du marché
- Fortes compétences en gestion de projets, en communication et en négociation pour collaborer avec les équipes internes (boutique et siège social) et les partenaires
- Orienté résultat, proactif, leadership, créatif et polyvalent
- Maîtrise de Sales Force
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