Global Travel Retail Consumer Intelligence Manager
Vor 7 Tagen
We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.
But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.
That’s why our employees, from around the world, choose to be a part of JTI.** It is why 87% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, eight years running**.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
- Department: Global Travel Retail - Strategic Insights_
- Location: Geneva, Switzerland_
- Role: permanent_
**Global Travel Retail Consumer Intelligence Manager**
**Purpose of the Role**:
The role is instrumental driving consumer centricity and consumer knowledge for JTI Global Travel Retail business. He/She will manage different marketing research projects, leading and supporting the identification of the most relevant methodology, full project management, aiming at deep consumer understanding across categories, and timely sourcing of commercially relevant, actionable insights on for global travel retail Consumers, Customers, Competition and Category.
He/She will be engaged into global research agencies management to ensure seamless project execution, as well as looking for new innovative ways to uncover actionable consumer insights.
**Main Responsibilities**:
Consumer Insights Intelligence
- You will deepen our consumer understanding across categories and enhance our capabilities to anticipate future behavioural changes in global travel retail
Research Methodologies
- You will make your contribution to GTR consumer insight by faster, deeper, and more cost-efficient studies.
- Assessing the most relevant research methodologies (e.g. qualitative/quantitative, online/f2f, implicit/explicit, observation based researches) and adapting them to travel retail channel.
- Collaborating closely with the HQ SI team and ensuring GRT benefits from the tools developed within JTI.
Project Management
- You are expected to demonstrate excellent project management, analytical, communication and presentation skills
External partnership
- Effectively manage 3rd party suppliers (e.g. research agencies) supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to provide high quality, reliable & actionable insights
Internal partnership
- Act as SPOC for internal and external GTR stakeholders, being responsible as the key SI Consumer Insights contact to steer communication to ensure alignment on information/projects needs
**Skills & Experience**:
- Excellent project management, analytical, communication and presentation skills.
- Bachelor Degree, Masters or equivalent preferred.
- 5+ years of professional experience in Marketing Research. Travel Retail, FMCG marketing and tobacco business knowledge is a plus.
- Fluent in English with strong written and verbal skills (second language is a plus).
- Strong research and analytical skills.
- Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary.
- Well demonstrated interpersonal and intercultural skills and ability to smoothly operate across functions.
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