Digital Consumer Ecrm Manager

vor 7 Monaten

Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 80% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, ten years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Digital Consumer eCRM Manager**

**Position Purpose**:
The Digital Consumer Experience team based in Geneva is a growing center of excellence within the Ploom Brand Group, focused on building a modern global brand and digital consumer experiences. A key part of this is to continue to build our eCRM capability, and as such we are looking for an eCRM Manager to spearhead the development, execution and continuous refinement of a multi-channel and multi-program eCRM approach.

They will need to be able to demonstrate experience in strategy development to ensure our comprehensive eCRM strategies are aligned with business objectives, as well as be proficient in segmentation and targeting in order to utilize data analytics to segment consumers based on behavior, preferences, and demographics to strongly contribute to our efforts to drive and deliver personalized experiences through dynamic content and tailored messaging across the eCRM channel.

The position of eCRM Manager demands extensive cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the eCRM Manager to effectively execute multiple responsibilities and deliverables, including the implementation and optimization of marketing automation workflows to streamline communication and enhance consumer experiences throughout their journey. To ensure success, a strong ability to monitor and analyze key performance metrics related to eCRM initiatives and generate insights to optimize campaign performance and consumer engagement is essential.

**What will you do-responsibilities**:
**Consumer CRM Management & Strategy**:
Managing the business strategic development and delivery of multiple eCRM workstreams, while supporting day-to-day operations with insights and performance management. Oversee the optimization of lifetime value, retention, churn, loyalty and advocacy programs and models. Proactively drive eCRM constantly evolving capabilities into the organization, providing clear and structured roadmaps set against business objectives.

**Program and Channel Activation**:
Be able to define and activate best in class programs to cover all eCRM needs. Provide a continuous learning program with an eye on performance and analytics to support decision making. Work closely with the Data & Analytics teams to develop a structured data collection and activation strategy to support a multi-channel and multi-program approach. Ability to translate global models into actionable and measured toolkits.

**Analytics & Data**:
Demonstrate a data driven mindset, with a comprehensive understanding on how to build, define and structure consumer databases. Good understanding of database concepts and segmentation logics and techniques. Performing consumer journey mapping, touch point analysis and a continual learning / approvement agenda to support constant evolution of the eCRM channel.

**Performance Orientated**:
Strong performance management attitude to support eCRM activation across all programs in the consumer journey. Ability to provide proactive feedback to markets and activation teams (content, technology and strategy) to improve the delivery of sales and marketing campaigns. Set clear KPI's and ensure a learning approach that focuses on ROI and business impact.

**Stakeholder & Agency Management**:
Experience in managing and educating stakeholders in all things digital, especially in the eCRM realm. Be able to translate digital activity into business metrics, provide a go-to source of eCRM expertise and proactively educate the wider department. Ensure smooth working between vendors, internal departments and key activation stakeholders.

**People management**:
Grow, educate and guide the team in the specific field of expertise. Show a passion for digital that is translated into campaigns, content and activation programs. Be a thought leader in modern marketing techniques.

**Who are we looking for - requirements**:

- Graduate degree or equivalent vocational training in marketing / digital
- 7+ years of proven work experience working in eCRM
- Excellent English language a must, French is beneficial
- Experience in defining an

  • Ecrm Excellence Manager

    vor 2 Wochen

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...

  • Digital Consumer Experience Manager

    vor 1 Woche

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...

  • Digital Consumer Experience Manager

    vor 1 Woche

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...

  • Ploom Consumer Experience Manager

    vor 7 Monaten

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    **Ploom Consumer Experience Manager** **Position purpose**: In line with the global JTI Corporate Strategy, the Ploom Brand Group is responsible for the long-term strategic development of the Ploom brand, a growing presence in the RRP Heated Tobacco category. Ploom Consumer Experience Manager: - will work in the team developing global brand strategy,...

  • Global Consumer Care Manager

    vor 7 Monaten

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...

  • Digital Account Manager

    vor 7 Monaten

    Geneve, Schweiz Digital Luxury Group, DLG Vollzeit

    DLG is a fast-growing digital agency specialized in luxury & lifestyle brands. We advise some of the world’s most prestigious brands, offering a full range of services that cover strategy, full digital expertise, and creative content. We are a one-stop-shop partner for our clients. We are looking for a digital-savvy** Account Manager **to join our team...

  • Global Travel Retail Consumer Intelligence Manager

    Vor 7 Tagen

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...

  • Consumer Research Strategy

    Vor 6 Tagen

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...

  • Director - Consumer Product & Manufacturing

    vor 7 Monaten

    Geneve, Schweiz OPTIMA PARTNERS Vollzeit

    **Senior Manager / Director - Consumer Product & Manufacturing** For our client, a global management consulting firm that delivers lasting results for organizations of today and tomorrow, we are looking for a Consumer Product (CPR) & Manufacturing Senior Manager / Director to join the Geneva, Lausanne or Zurich Office. - **Be the change**: as the innovation...

  • Consumer Insights

    vor 10 Stunden

    Geneve, Schweiz Spring Professional Vollzeit

    Nous recherchons, pour l'un de nos clients, une entreprise leader dans le domaine de la santé dans la région de Genève, un Consumer Insights & Customer Service Process Manager FRAN/ANG (H/F) Vos responsabilités - Implémentation et développement d'un programme sur l'expérience client - Contribuer à l'amélioration de la fidélité des clients -...

  • Digital Marketing

    Vor 2 Tagen

    Geneve, Schweiz coty Vollzeit

    **About Coty**: COTY PURPOSE Everybody is unique, and that’s what makes the world so beautiful. We believe that beauty has the power to change the world. When people feel beautiful, they radiate joy and energy. Just imagine how the world would change if everyone felt that way, every single day. To empower that change, we at Coty have made it our mission to...

  • Office & Administrative Support Consumer

    Vor 7 Tagen

    Geneve, Schweiz Mundipharma Vollzeit

    Company Description Mundipharma is a global (ex-US) network of independent associated companies that research, develop and manufacture innovative pharmaceutical medicines and consumer healthcare products. We are an agile and fast-paced company seeking to increase access to health care through programmes and effective partnerships. We are forward-looking...

  • Polaris Product Manager, Digital Health

    vor 2 Wochen

    Geneve, Schweiz Alcon Vollzeit

    The Polaris Product Manager, Digital Health - Vision Care will be responsible for driving the implementation of the Polaris Product Innovation Strategy and will partner with the International Head of Omni-Channel and Digital Transformation and Head of Product, Digital Health on the Global Feature Roadmap. In owning the implementation, the Product Manager...

  • Digital Campaign Manager

    vor 7 Monaten

    Geneve, Schweiz Enigma Vollzeit

    **Digital Project Manager (FR-100%)** **Digital Project Manager (FR is a must)** **The brief** You have proven yourself in another digital agency or classic agency with focus on digital (website & digital campaigns not PowerPoint) Your mother tongue is French and you speak fluently English (company language) You have been in a client-facing role...

  • Praktikum (M/w/d) Marketing Consumer Products

    vor 10 Stunden

    Geneve, Schweiz L'Oreal Vollzeit

    “We create the beauty that moves the world”_ **Wir suchen Dich - als PRAKTIKANT:IN (m/w/d)** **im Marketing der Consumer Products Division! **Deine Aufgaben** Du wirst vollständig in das Tagesgeschäft des Bereiches Brand Activation Management einbezogen und bist für die lokale Aktivierung & Vermarktung einer unserer Marken mitverantwortlich: -...

  • Digital Project Manager

    vor 7 Monaten

    Geneve, Schweiz Michelangelo Foundation Vollzeit

    Reference Code: 101013**Digital project manager**: - Michelangelo Foundation- Genève, GE, CH- PermanentThe Michelangelo Foundation for Creativity and Craftsmanship is a non-profit institution based in Geneva which champions contemporary craftspeople worldwide with the aim of promoting a more human, inclusive and sustainable future. The Foundation seeks to...

  • Digital Project Manager

    Vor 4 Tagen

    Geneve, Schweiz International AIDS Society Vollzeit

    **About the IAS**: **IAS - the International AIDS Society - convenes, educates and advocates for a world in which HIV no longer presents a threat to public health and individual well-being.** After the emergence of HIV and AIDS, concerned scientists created the IAS to bring together experts from across the world and disciplines to promote a concerted HIV...

  • Marketing Manager

    vor 7 Monaten

    Geneve, Schweiz Marriott International, Inc Vollzeit

    **Job Number** 23212058 **Job Category** Sales & Marketing **Location** Geneva Marriott Hotel, 1 Chemin Du Ruisseau, Geneva, Switzerland, Switzerland VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** The Marketing and Communications Manager is part of an important team that...

  • Digital Project Manager

    Vor 2 Tagen

    Geneve, Schweiz Vacheron Constantin Vollzeit

    Code de référence: 70405**Digital Project Manager**: - Genève, GE, CH- Permanent**Digital Project Manager** Plan-les-Ouates Permanent Contract As a House of Connoisseurs in Fine Watchmaking, Vacheron Constantin has, at no time in its 265-year history, ever stopped creating, enhancing, and reinventing itself. This manufacture reveals each timepiece...

  • Technology Innovation Manager

    Vor 6 Tagen

    Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

    We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries. But our business isn’t just...