Digital Consumer Experience Manager

vor 1 Woche

Geneve, Schweiz JTI - Japan Tobacco International Vollzeit

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI. It’s why **9 out of 10 would recommend us to a friend**. And why we’ve been awarded **Global Top Employer status, six years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Digital Consumer Experience Manager - Geneva, Switzerland**

Global Applicants Welcome

Department: Marketing & Sales
Location: Geneva, Switzerland

Role: Permanent

**Purpose of the Role**:
**Why does this role exist?**

The role will be a core element for the digital consumer experience function, bringing both social campaign management as well as omnichannel ideas to life at a global level across our reduced risk brand portfolio. The role will be key in both optimizing our performance across our social media channels by managing the global social media marketing platform and using it to manage content, test different tactics and drive a globally consistent approach as well as in helping to identify omnichannel needs and growth opportunities in the point-of-sale, Ambassador and Consumer Care areas. Thus being able to define and evaluate the consumer journey and experience requirements, considering channel specifics and segments will be essential.

**What will you actually do?**

**Social Media Marketing Management**:

- Work as a social media marketing expert within the existing consumer experience team. Define and translate brand requirements into social objectives and activities. With the broader team, manage the content calendar and global platform in order to track comprehensive weekly and monthly reporting to inform strategy and future content decisions.

**Omnichannel Program & Product Management**:

- Demonstrate the ability to translate brand and product briefs into programs and best in class product launches across omnichannel touchpoints. Have an expert understanding of digital channels, channel requirements and how to evaluate success.
- Support the executions of the strategic omnichannel program vision to drive a 'win-win-win’ of brand growth, retailer growth and consumer conversion.

**Seamless Experience Creation**:

- Be able to define and activate a best-in-class social content and asset management program to cover all needs from tactical to always-on content. Support the implementation of an omnichannel strategy by seeking solutions and drivers with in-store, digital and mobile actions to achieve a seamless consumer experience. Develop and roll out new digital tools to enable omnichannel services and associate engagement with consumers across channels.

**Performance Orientated**:

- Strong performance management attitude to support activation in both brand and social channels. Ability to provide proactive feedback to markets and activation teams (content, technology and strategy) to improve the delivery of social and omnichannel marketing campaigns and programs.

**Guidelines & Best Practices**:

- Ability to translate global models into local toolkits, guidelines and best practices. This in line with best practice sharing as part of the overall capability building of the function and the wider organization

**Stakeholder & Agency Management**:

- Experience in managing and educating stakeholders in all things digital. Be able to translate digital activy into business metrics, provide a go-to source of digital expertise and proactively educate the wider department in the area of digital marketing and digital campaigns.
- Experience in managing multiple agencies.

**Skills & Experience**:

- University degree or equivalent vocational training in Marketing / Digital / Social Media
- 7+ years of proven work experience as Digital Brand and Marketing Manager / Social Media Management / Omnichannel Manager
- Experience in defining and managing social media marketing efforts and global platforms as well as in developing and executing omnichannel consumer programs
- Experience in creating multi-channel digital and social campaigns (either stand-alone or as part of an ATL campaign)
- Strong experience in creating messaging and positioning for products and brands, and translating them into effective and impactful campaigns
- In-depth understanding of omnichannel marketing tools and social media platforms
- Proven ability to manage complex projects and market requirements
- Performance and analytical mindset (metrics, KPI'

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