CRM Emea Project Coordinator

vor 2 Wochen

Geneve, Schweiz Richemont Vollzeit

Critères de l'offre

**L'entreprise**: Richemont

Richemont

Description du poste

**1) Summary of Position**:
CRM Tools and Database Management

Monitor client data capture, partner with local CRM referents and retail team to ensure data targets are met

Own the EMEA newsletter and outbound communication calendar. Ensure Panerai is present locally across all EMEA markets in the most relevant way

Responsible for the continuous testing, learning, and optimization of the CRM communication in the regions

Leverage segmentation to perform tailored targeting activations

Ensure high level of security for client data (process, rules, controls, training etc.) to ensure compliance with internal audit guideline

CRM Framework Application and Localization

Support the Global CRM Manager and local markets with the rollout of our CRM framework and strategy in internal boutiques and e-commerce

Suggest adaptations and actions to give a strong local imprint to the global CRM framework and make them happen

Liaise with market referents for the ongoing execution and monitoring of CRM actions and result

Support the extension and personalization of CRM activities to wholesale and external boutique partners, acting as a liaison also with the dedicated HQ referents

CRM Data Quality & Analysis

Become the driving force for database management and enrichment in EMEA, always working with local CRM referents to ensure data quality

Ensure data quality by sharing data-cleaning and de-duplication process guidelines

Update and prepare reports and charts (client segmentation, profiling, data capture ) for HQ and local team review

CRM data verification and database health activity and reporting

Perform ad hoc analysis, as needed, to support monitor DB and campaign performances

**Profile**:
Bachelor degree or above

Minimum 3 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing.

Salesforce expertise and experience

Good proficiency of SQL and its variation among popular databases it's a plus

Understanding of retail/wholesale client experience

Strong entrepreneurial spirit

Adaptable to change and uncertainty with the flexibility to work in a fast-paced, start-up, and multicultural environment

Highly self-motivated, analytical, with sharp attention to detail

Strong project management and time management skills

Strong focus on execution & rigorous implementation

Agile methodology experience is a plus

Skilled in both written and spoken English, Italian and French are a plus

**Relevant KPIs**:
New tool adoption within markets/relevant departments

On-time rollout of new streams (as per Richemont roadmap)

Improvements to existing streams

Issue resolution

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