Global Product Marketing

Vor 6 Tagen

Rotkreuz, Schweiz Work Selection Vollzeit

**Beschreibung**:
For our international partner, Roche Diagnostics International Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Global Product Marketing** for 8 months with option for extension.

Acts as a standing member of the assigned International Business Team(s) (IBTs) Develops and implements clear positioning, messaging and branding guidelines, impactful events in terms of congresses and standalone meetings, and effective promotional and medical education materials for launch brands.

**Tasks**:

- Develop Messaging & Positioning: Develop product value propositions, positioning and messaging for different personas
- Lead market assessment and product launch efforts from a global marketing perspective: build and implement the marketing strategy for new product launches, collaborating with commercialization, product, region and affiliates team to ensure well-coordinated execution
- Creating and developing innovative product marketing programs that drive awareness and demand
- Craft and establish the key principles of agile marketing and agile ways of working in a collaborative working environment
- Sales enablement: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products including conducting demos, creating content, assets, and tools
- Marketing content: support demand generation and content marketing campaigns with expertly crafted content that speaks to each target vertical and person
- Market intelligence: be the specialist on customers in each segment, how they buy and their buying criteria; use this knowledge to advise product messaging, brand differentiation, marketing content and sales training
- Competitive Intelligence and Analysis: establish the driven intel strength and be the go to expert on how to crush the competition and how to win

**Must Haves**:

- Seniority and years of experience
- Role 1: minimum 5 years of relevant experience
- Role 2: minimum 2 years of relevant experience
- Proven marketing experience from strategy to execution on global and local experience
- Broad experience in B2B marketing
- Strong experience with digital product marketing
- Previous experience in healthcare or software industry
- A business or marketing degree
- You can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
- Excellent listening, oral and written communication/presentation skills
- Competency in developing the positioning and messaging for products that serve multiple use cases and personas
- Expertise at creating visually compelling, engaging presentations that distill complicated concepts into succinct stories
- Extensive experience developing and validating positioning, category creation, messaging, and competitive segmentation

**Nice to haves**:

- Strong preference (not required) for software, SaaS, Healthcare IT product marketing

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