Digital Marketing Manager:in

vor 5 Monaten

Rotkreuz, Schweiz Coopers Group AG Vollzeit

................

Would you like to plan, develop and produce digital marketing promotional campaigns to support product marketing, brand marketing, and sales efforts of an global player within the pharma industry?

Then join our clients dynamic **Digital Marketing Team** and define together digital marketing objectives to translate strategies into digital marketing tactics, including project management, planning, scheduling, budgeting, and execution of the campaigns.

**Your responsibilities**:

- Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey
- Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to lead the digital marketing strategy & execution aspect of a launch or campaign
- Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign
- Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns. Support affiliates and partners with market insights and clear guidelines
- Consult on strategic content that promotes products and programs to drive qualified traffic, and that position us effectively against competition.
- Participate in marketing squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation
- Lead the digital marketing aspect of a marketing campaign
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement
- Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs); Develop and monitor campaign budgets; Identify trends and insights, and optimize spending and performance; Track and measure SEO and Google Analytics metrics and provide reports; Suggest activities for improving the quality of online content

**Your profile**:

- Bachelors or Masters degree or commensurate years of experience in communications, digital marketing, business, Information Technology, or Marketing
- Minimum 3+ years of experience in digital marketing in a Global organization (Medical Device or Diagnostic industry is a strong plus)
- 1-3 years of experience in a marketing agency
- Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
- Solid knowledge of website and analytics tools
- Extensive experience in at least one of the following topics: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
- Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Excellence in stakeholder management and communication in a team environment
- Fluent in English (minimum C1)
- Ability to travel (~10% / twice a year)
- willing to work in a different timezone one night per week

Flat hierarchy, Modern workspace, Strong team spirit, Work-life-balance, Coopers Care, Home Office

Sounds like a great job?

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