Global Marketing Manager, LumiraDx

vor 2 Monaten

Rotkreuz, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Who We Are

At Roche, we are passionate about transforming patients’ lives, and we are bold in both decision and action - we believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific rigour, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow.

Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients.

The Opportunity

You will be joining a team of passionate marketers who will partner with the Near Patient Care (NPC) Customer Area lifecycle teams and affiliates to drive the development of promotional marketing strategies for key product launches as well as prioritized on-market products. You will be responsible to ensure that the integrated global product marketing strategy is developed, tested, delivered to affiliates and measured. You will run implementation across all channels as well as collaborate with respective stakeholders. You will own promotional content creation and creative execution. With a key focus on LumiraDx, you will collaborate closely with the other Global Marketing Managers within NPC pod and work across M&CI to ensure channel alignment. You will:

  • Serve as main point of accountability for marketing to the various Near Patient Care (NPC) lifecycle teams by partnering with the IBLs and IPMs.
  • Serve as a strategic marketing consultant for the lifecycle team to ensure marketing execution is aligned with business priorities.
  • Craft the promotional marketing strategy for Gold and Silver prioritized marketing initiatives (including communication plan, channel strategy, campaign mix, and tactical plan), define the content marketing strategy by customer segment, and lead the coordinated execution of deliverables through the customer journey.
  • Develop messaging and differentiated value proposition based on go-to-market strategy, competitive landscape, and current and future portfolio.
  • Lead squads that translate complex business strategies into measurable, customer-focused marketing programs that drive commercial impact.
  • Provide strategic marketing leadership in alignment with the integrated marketing plan and in collaboration with the Network Leads, Integrated Marketing Managers, and Digital Marketing Marketers.
  • Partner with Customer Areas, M&CI, functional stakeholders and affiliates to develop omnichannel marketing approaches that drive sales enablement.
  • Help to establish standard marketing practices that make it easier for affiliates to use global materials.
  • Establish, monitor and measure analytics (KPIs/OKRs) of marketing content/initiatives and leverage insights to improve marketing program effectiveness.
  • Partner with brand managers to ensure brand consistency across marketing programs.
  • Handle agencies and vendors to deliver quality outputs and manage costs to a defined budget.
  • Lead strategic direction of events, trade shows, symposia, and speaking engagements in support of Customer Area promotional activities in collaboration with Global Congresses & Events team.
  • Ensure compliance with content review and approval process.
  • Collaborate with Dia and Group Communications as needed to provide information on solutions, new product launches, press releases, media kits, investor relations content and other relevant announcements.
  • Contribute to a collaborative, growth-oriented culture and encourage others to be champions for change.
Who You Are

We are looking for a professional with a University degree in Marketing/Business and/or Sciences and 7+ years of relevant work experience in marketing or product management. You will bring:

  • Wide experience in medical device or diagnostics industry preferred.
  • Demonstrated knowledge in point of care / NPC and ability to lead multiple projects with content expertise, specific experience in the near patient care space preferred.
  • Profound experience and knowledge of LumiraDx. Having worked at LumiraDx previously is a plus.
  • Experience leading multiple product marketing launches.
  • Strong leadership, communication and persuasion skills, with the ability to work effectively across the organization.
  • Ability to engage and influence cross-functionally within an organization.
  • Strong project management skills.
  • Expertise in omnichannel marketing.
  • Strong experience in working with affiliates and regions to deploy marketing campaigns, and experience in affiliate marketing considered an asset.
  • Proficiency analyzing marketing data/intelligence and applying it to a strategy.
  • Creative, strategic and critical thinking skills.
  • Great teammate, with a positive and growth mindset.
Mindset

You will be expected to demonstrate the We@RD dimensions and help evolve the functions culture beliefs and bring We@RocheDiagnostics to life, as part of the TransformD journey. The dimensions are:

  • We are passionate about our customers and patients.
  • We radically simplify.
  • We trust, collaborate & have fun.
  • We ALL lead.
  • We experiment & learn.

Are you ready to apply? We want someone who thinks beyond the job offered - someone who knows that this position can be a unique opportunity to shape the future of Diagnostics.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2,700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

#J-18808-Ljbffr

  • Digital Marketing Manager

    vor 6 Monaten

    Rotkreuz, Schweiz Work Selection Vollzeit

    **Beschreibung**: For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Digital Marketing Manager** for one year with option for extension. Oversees the strategic planning, development, and coordination of all digital marketing strategy, execution and optimization to promote the...

  • Global Competitive Marketing Manager

    vor 1 Monat

    Rotkreuz, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

    Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche,...

  • Marketing Manager

    vor 2 Monaten

    Rotkreuz, Schweiz Sandoz Vollzeit

    Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally. Join us, the future is ours to shape! As **Marketing Manager, **you are...

  • Digital Marketing Manager

    vor 4 Wochen

    Rotkreuz, Schweiz ITech Consult Vollzeit

    **Project**: For our customer Roche Diagnostics Schweiz AG based in Rotkreuz we are looking for a qualified Digital Marketing Manager (M/F/d) **Background**: The Digital Marketing Manager oversees the strategic planning, development, and coordination of the digital marketing strategy, execution, and optimization to promote the sale of regulated IVD products...

  • Digital Marketing Manager:in

    vor 6 Monaten

    Rotkreuz, Schweiz Coopers Group AG Vollzeit

    ................ Would you like to plan, develop and produce digital marketing promotional campaigns to support product marketing, brand marketing, and sales efforts of an global player within the pharma industry? Then join our clients dynamic **Digital Marketing Team** and define together digital marketing objectives to translate strategies into digital...

  • Global Project Manager

    vor 3 Monaten

    Rotkreuz, Schweiz ITech Consult Vollzeit

    **Global Project Manager (M/F/d) - Lifecycle Management / GMP / English / PMP / SCRUM** **Project**: For our customer Roche Diagnostics International AG based in Zug we are looking for a **Global Project Manager (M/F/d)** **Background**: **Key Duties and Responsibilities**: - Sets up and implements projects/programs/product structures for product...

  • Global Project Manager

    vor 6 Monaten

    Rotkreuz, Schweiz Work Selection Vollzeit

    **Beschreibung**: For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Global Project Manager** for one year with option for extension. Roche Diagnostics International Ltd is one of the world’s leading providers of diagnostic system solutions for clinics, laboratories and...

  • Digital Content Manager

    vor 6 Monaten

    Rotkreuz, Schweiz Work Selection Vollzeit

    **Beschreibung**: For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Digital Content Manager** for one year with option for extension. The Digital Content Manager is a dependable and creative individual with proven content strategy and editorial prowess. As a Digital Content...

  • Senior Global Accounting Process Manager

    vor 3 Wochen

    Rotkreuz, Zug, Schweiz Roche Vollzeit

    OverviewRoche, a global healthcare company founded 125 years ago in Basel, Switzerland, is expanding its Services & Solutions Center in Budapest. As a leading provider of end-to-end business services and solutions, we enable our partners to focus on patient-centric activities.Job DescriptionWe are seeking an experienced Senior Global Accounting Process...

  • Subchapter Lead, Customer Area Marketing

    vor 1 Monat

    Rotkreuz, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

    Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche,...

  • Global Project Manager

    vor 3 Monaten

    Rotkreuz, Schweiz Favoris AG Vollzeit

    Für ein schweizer Unternehmen suchen wir zur Verstärkung des Teams eine engagierte und qualifizierte Person für die Position des **Global Project Manager (a) 80 - 100%**. **_ Verantwortlichkeiten_** - Planung und Implementierung von Projekten/Programmen für Produktentwicklung und -pflege, inkl. Zeit-, Ressourcen - und Budgetplanung. - Erstellung und...

  • Global Business Process Manager Site Operations

    vor 6 Monaten

    Rotkreuz, Schweiz Work Selection Vollzeit

    **Beschreibung**: For our international medical partner, Roche Diagnostics Int Ltd based in Rotkreuz, we are looking for a qualified and motivated **Global Business Process Manager Site Operations** for one year with option for extension. The Global Business Process Management Chapter - Site Operations is part of the Global Process Enablement Site Network...

  • Global Project Manager

    vor 6 Monaten

    Rotkreuz, Schweiz Work Selection Vollzeit

    **Beschreibung**: Für unseren langjährigen und bekannten Geschäftspartner, Roche Diagnostics Schweiz AG mit Sitz in Rotkreuz, suchen wir einen motivierten und engagierten **Global Project Manager** für einen temporären Einsatz von einem Jahr mit Option auf Verlängerung. **Tätigkeiten**: - Unterstützt die Einrichtung und Implementierung von...

  • Product Manager

    vor 4 Monaten

    Rotkreuz, Schweiz ITech Consult Vollzeit

    **Product Manager in the Core Lab Reagents Lifecycle Team (M/F/d) - Medtech / Pharma/biotech / IVD market / commercialization / Stakeholder management /Agile / English** **Project**: For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a highly qualified Product Manager in the Core Lab Reagents Lifecycle Team...

  • Adoption Manager for Global Learning Solution

    vor 1 Monat

    Rotkreuz, Schweiz ITech Consult Vollzeit

    **Project**: For our customer Roche Diagnostics International AG based in Rotkreuz we are looking for a highly qualified Adoption Manager (M/F/d) for Global Learning Solution **Background**: The Develop & Empower our People (DeEP) workstream for Roche Diagnostics Service works on upskilling their people in Service to be prepared for the digital future and...

  • Global Project Manager

    vor 6 Monaten

    Rotkreuz, Schweiz We make it GmbH Vollzeit

    We make it GmbH ist ein national in der Schweiz agierendes Unternehmen, welches dank langjähriger und erfolgreicher Erfahrung über eine hohe Kompetenz im Personaldienstleistungsbereich verfügt. Konzentration der Vermittlertätigkeiten auf die Kernbereiche Industrie, Technik, Büro/Administration, Engineering, Pharma und Informatik. Die We make it GmbH...

  • Junior Project Coordinator, Marketing Services

    vor 3 Monaten

    Rotkreuz, Schweiz IQVIA Vollzeit

    **Our company** IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry dedicated to creating intelligent connections that deliver unique innovations and actionable insights. We help to speed drug development, ensure product quality and safety, improve commercial...

  • Junior Project Coordinator, Marketing Services

    vor 2 Monaten

    Rotkreuz, Schweiz IQVIA Vollzeit

    Internal Job Description **Our company** IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry dedicated to creating intelligent connections that deliver unique innovations and actionable insights. We help to speed drug development, ensure product quality and safety,...

  • Global Project Manager

    vor 6 Monaten

    Rotkreuz, Schweiz Coopers Group AG Vollzeit

    **Global Project Manager** **Responsibilities** - Managing project information to support decision making in Project Teams and Management Teams - Guiding Project Management related team processes, ensuring consistency, transparency and optimization; implementing best practices to project teams; fostering continuous improvement by ensuring knowledge and...

  • Global Commercial Excellence Lead

    vor 3 Wochen

    Rotkreuz, Zug, Schweiz Novartis Vollzeit

    About UsSandoz, a global leader in the generic and biosimilar medicines sector, has been touching the lives of almost 500 million patients worldwide. Our company is driven by a collaborative culture and an ambitious team of talented colleagues who share our commitment to delivering high-quality medicines sustainably.Job OverviewAs a Global Commercial...