Marketing Manager

vor 2 Wochen

Rotkreuz, Schweiz Sandoz Vollzeit

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines.

By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally.

Join us, the future is ours to shape

As **Marketing Manager, **you are responsible for spearheading marketing initiatives to support commercial success of the responsible brands. This involves strategic branding, product promotion and collaboration with diverse teams. Additionally, defining a product strategy in agreement with local management and global marketing department, and implement supporting tactical projects.

**Major accountabilities**:

- Develops brand strategy, promotional campaigns & tactical plans
- Analyzes market trends and feedback from clients, using them in strategy planning to enhance the value and reach across different customer segments and accounts
- Collaborates effectively with cross-functional teams (Commercial Excellence, Regulatory Affairs, Medical, Market Access and Supply Chain) to ensure Day 1 launches
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Leads the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
- Monitors and controls brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
- Identifies area market insights and opportunity via customer interactions
- Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Contributes to an environment of learning and high engagement within the team
- Key performance indicators include: Increased market share & market share growth for the identified therapeutic areas, and efficiency of marketing campaigns, measured by increased product awareness, reach and uptake.

**What you'll bring to the role**:
**Minimum Requirements**:

- In-depth understanding of the Pharma marketplace including key dynamics, competitors, regulatory processes
- Operations Management and Execution
- Ideally substantial sales & marketing experience within pharma industry

**Skills**:

- Commercial Excellence
- Marketing and Product Strategy
- Stakeholder Engagement and Management
- Strategic Thinking

**Languages**:

- German
- English

**Commitment to Diversity & Inclusion**:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

**Accessibility and accommodation**

**#Sandoz**

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