Product Marketing Manager Itero Emea

vor 2 Wochen

Rotkreuz, Schweiz AlignTech Vollzeit

**Join a team that is changing millions of lives.**

Transforming smiles, changing lives

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

**About this opportunity**

As Product Marketing Manager you will be responsible for the product management of iTero intraoral scanners and all future hardware and software innovations related to the General Practitioner, Dental Laboratory, and/or Orthodontic channels in EMEA. Responsibility includes significant work and cross-functional leadership to plan and execute new product launches. You will develop and execute programs that strengthen our product utilization while redefining and delivering our value proposition. The role includes key aspects of channel marketing and product management/marketing such as life cycle management, messaging, price and product placement.

**In this role, you will**
- Be responsible for developing and executing product roadmap initiatives (in conjunction with the global team) for iTero’s product hardware/software
- Lead the NPI commercial launch process for iTero in EMEA, including product positioning, value proposition development, pricing, key claims, KOLs and early adopters targeting
- Responsible for developing/executing scalable pilot initiatives and limited market releases
- Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
- Analyze the incremental impact of marketing programs including ROI
- Understand customer mindset and barriers to adoption and utilization, and develop/drive successful marketing programs that ladder to business objectives
- Provide fundamental marketing analyses and current/gap assessment analyses
- Monitor competitor activities and market trends
- The position also includes responsibility for the following:

- ** Product & Pricing**:

- Segment expertise
- Product performance
- Product definition & roadmap
- Lifecycle management: monitor in-market feature performance; identify post-launch improvements; End of Life/Service strategies

**In this role, you’ll need **
- 7+years of product management and/or marketing experience within the healthcare, pharmaceutical or medical device industry. Dental experience is highly desirable but not requiered.
- Directly-related experience in the development of innovative channel initiatives, launch programs, and project management
- Bachelor’s degree (MBA preferable)
- Project management skills; take action and maintain ownership
- Ability to lead strategy development, testing and execution
- Ability to strategically determine the most valuable needs of the customer
- Excellent written and verbal communication skills
- Strong analytical skills for business analysis; understands cost/benefit relationships
- Experience with international global enterprises desired, but not requiered
- Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects at a time
- Ability to travel up to 40% of the time

**Sound like a good fit?**

Great Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

**About Align**

Align Technology is a publicly traded medical device company that is
**transforming smiles and changing lives**. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.

We respect your privacy. Please review our
**Applicant Privacy Policies**
***for additional information.

**Global Diversity Statement**:
At Align, we believe in the power of a smile, and we kno

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