Digital Content Manager

vor 5 Monaten

Rotkreuz, Schweiz Work Selection Vollzeit

**Beschreibung**:
For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Digital Content Manager** for one year with option for extension.

The Digital Content Manager is a dependable and creative individual with proven content strategy and editorial prowess. As a Digital Content Manager, you will support key global digital marketing initiatives for all RDS and RIS Customer Areas, and RDS functions (e.g. GCS, Market Access, R&D, M&CI Chapters, key regions, and affiliates). You will be responsible for creating digital content strategy and improving and maintaining a large range of content to help the organization achieve its goals.

**Tasks**:
The Digital Content Manager will work within the Digital Marketing Chapter with Digital Marketing Managers and with the business teams' Product Managers and Marketing Managers to plan, create and optimize content to drive business goals.
- Develop a digital content strategy in line with the defined target audience and business objectives
- Write blog posts, ebooks, articles, case studies, videos, infographics, or other materials that support the launch or marketing of products & services
- Act as the final editor on content created by agencies or freelancers and ensure the content matches best practices standards and consistent tone and design as well as brand guidelines
- Manage a content calendar & content strategy for assigned digital channels
- Conduct Research or interviews on topics related to business topics to create content for the website or blog
- Create and maintain an editorial calendar, coordinating with commercial and business partners and key stakeholders to ensure the business is represented
- Copyediting, sub-editing and fact-checking short-form and long-form content for grammar, spelling, syntax, substance and flow according to tight deadlines
- Creatively repurpose existing content into alternative formats
- Work within special projects such as AI and ABM to represent the content strategy perspective
- Drives adoption of digital best practices across RDS and beyond
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience
- Develops and maintains guidelines, provides tools and direction to internal stakeholders and external agencies, and manages project timelines, expenses, and measurement
- Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and other Roche and departmental processes

**Must Haves**:

- Master's or Ph.D. degree in Marketing, Communications, Journalism, Biochemistry, Biotechnology, or science-related fields
- 5+ years of experience in the Medical Devices/IVD industry
- Excellent English written and verbal communication skills
- Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
- Experience directly leading projects with audience and digital channel focused content creation and analytics with demonstrated track record of success
- Ability to translate scientific information into an engaging storytelling framework with an understanding of making digital content accessible to a wide audience including lay and expert audiences
- Knowledge of SEO best practices to drive organic traffic
- Strong background in digital marketing and content strategy
- Familiarity with regulatory requirements and compliance consideration in the IVD industry and ability to check scientific references and read scientific journals and publications

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