Sub-Chapter Lead Digital Strategy

vor 2 Wochen

Rotkreuz, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

As the Subchapter Lead Strategy & Engagement within Roche Diagnostics Solutions, you will be a key part of the Global Chapter Digital Marketing & Digital Sales Enablement Chapter, embedded in the Marketing & Customer Insights organization. You will oversee and guide the strategic direction and engagement initiatives, ensuring alignment across all digital marketing activities and collaborations. This role demands a visionary leader who can manage multiple stakeholders, drive innovative strategies, and optimize digital engagement with key decision-makers in the B2B, B2B2C segment within the Invitro Diagnostics (IVD) and Martech industry, as well as HCPs and patients e.g. for Diabetes Care.

The Opportunity:

  • You define and implement digital marketing strategies to enhance customer engagement and experience. Ensure strategies are data-driven and aligned with the broader objectives of Roche Diagnostics Solutions and Roche Information Solutions.
  • You develop and execute communication plans to improve engagement with regions and affiliates.
  • You enable evidence-based decision-making through robust data analysis and consultations. Continually improve analytics capabilities in collaboration with affiliates and provide actionable insights with context.
  • You create and disseminate guidelines and best practices files to advise stakeholders on channel promotion, ensuring maximum impact and comprehensive coverage of available channels.
  • You enhance collaboration with affiliates to maximize promotional impact, reduce overlap, and ensure compliance with all relevant regulations.
  • You oversee the implementation of the Roche brand update and redesign of online workplace projects in global digital channels across Roche Diagnostics.
  • You actively participate as a member of the Chapter Leadership Team (LT) and the extended Leadership Team (extended LT) to contribute to strategic decision-making and drive cross-functional collaboration.

Who You Are:

  • You hold a Bachelor's or Master's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
  • You bring previous experience in digital and/or marketing strategy and engagement, within the healthcare, IVD, and Martech industries or similar commercial roles in global, regions or affiliate organizations.
  • You have proven leadership and team management skills, with a track record of successfully driving large-scale projects and initiatives.
  • You have an understanding of data analytics, with the ability to translate data insights into actionable strategies.

Relocation benefits are available for this posting.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2,700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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