Digital Marketing Manager
vor 5 Monaten
**Beschreibung**:
For our international medical partner, Roche Diagnostics Int Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Digital Marketing Manager** for one year with option for extension.
Oversees the strategic planning, development, and coordination of all digital marketing strategy, execution and optimization to promote the sale of regulated IVD products to further the company’s sales objectives. Collaborates with Business Team members (Marketing Managers and Product Managers) to plan, develop and produce digital marketing promotional campaigns and communications to support product marketing, brand marketing, and sales efforts. Defines digital marketing objectives and strategies, and translates strategies into digital marketing tactics, including project management, planning, scheduling, budgeting, and execution of campaigns. Consults with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities as well as recommend the best digital channels suited for specific business goals.
Digital Marketing Managers are responsible for implementing a digital strategy, ensuring compliance, and supervising the development of content and execution used by the Global business teams and affiliate countries. They work with Marketing and Product Management colleagues to execute the digital marketing strategic direction and are responsible for digital project expenditures. The Digital Marketing Managers plan, organize and lead their stakeholders to meet the divisional standards and strategic goals to ensure consistency with the company’s digital marketing vision and goals.
Digital Marketing Managers use their knowledge of digital marketing technologies, techniques, and best practices to help position Roche’s solutions in the market.
**Tasks**:
- Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey.
- Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to lead the digital marketing strategy & execution aspect of a launch or campaign - Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign - Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns. Support affiliates and partners with market insights and clear guidelines.
- Consult on strategic content that promotes products and programs to drive qualified traffic, and that position us effectively against competition.
- Participate in marketing squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation. Lead the digital marketing aspect of a marketing campaign.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices. Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement.
- Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign budgets. Identify trends and insights, and optimize spending and performance. Track and measure SEO and Google Analytics metrics and provide reports. Suggest activities for improving the quality of online content.
**Must Haves**:
- Bachelor’s or Master’s degree or commensurate years of experience in communications, digital marketing, business, Information Technology, or Marketing
- Minimum 3+ years of experience in digital marketing in a Global organization
- 1-3 years of experience in a marketing agency
- Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
- Solid knowledge of website and analytics tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Excellence in stakeholder management and communication in a team environment
- Fluent in English (minimum C1)
- Ability to travel (10%)
**Nice to Haves**:
- Experience in the Medical Device or Diagnostic industry
- Extensive experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
- Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks
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