Subchapter Lead, Customer Area Marketing
vor 1 Monat
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The PositionA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
The Solutions Marketing & Roche Academy Chapter within the Marketing & Customer Insights organization at Roche Diagnostics Solutions (RDS) is offering an exceptional opportunity to become the next Sub-Chapter Lead, Customer Area Marketing.
In this position, you will lead a diverse team of passionate and high-performing marketers (across multiple continents) who will partner with the various Customer Area lifecycle teams and affiliates to develop promotional marketing strategies and content creation for key product launches and prioritized on-market products. To do this effectively, you will need to partner with key stakeholders in the organization and champion our Gold-Silver-Bronze initiatives across Customer Areas, affiliates and regions as well as other global functions. You will have the opportunity to shape the function, determine priorities, drive decisions and be responsible for the growth and development of team members.
The OpportunityAs a Sub-Chapter Lead, Customer Area Marketing, you will serve as a member of the Solutions Marketing & Roche Academy Leadership Team and help create the overarching strategy and vision. Inspiring and leading a team of over 20 Global Marketing Managers that partner with all four Customer Areas in RDS will be a key part of your role.
You will manage resources and people for personal, skill, and career development, and coach the team to successfully operate in a cross-functional, highly matrixed environment so that activities and decisions are founded on the best interest of the wider Roche organization and its customers. Guiding the team in determining priorities and allocating resources effectively will be crucial. You will also ensure alignment with other global functions (e.g., RIS Marketing, Digital Marketing, Integrated Marketing) to jointly deliver on global marketing priorities.
Key responsibilities:
- You will oversee the delivery of the marketing strategy, messaging, campaign and asset development.
- You will ensure the team effectively develops, manages and deploys product marketing content across global markets using a multi-tiered channel approach.
- You will lead the team to plan, develop and implement innovative marketing strategies while using metrics/analytics to determine success and continuous improvement actions.
- You will drive harmonization and improvement of marketing processes to continuously elevate the impact of the team.
- You will cultivate a great place-to-work environment by creating a stimulating and motivating workplace capable of attracting, engaging, retaining and developing high-performers.
- You have a university degree in Marketing/Business and/or Sciences, preferably with an MBA, and possess 12+ years of relevant experience in marketing on a local, regional, or global level in healthcare, including roles at Roche.
- You bring more than 3 years of experience in leading and developing a marketing or product management function, demonstrating strong leadership, communication, and persuasion skills, along with the ability to work effectively across an organization.
- You have experience in leading, managing, coaching, and motivating staff with the ability to grow and develop. Additionally, you have established knowledge of the Roche Diagnostics organization and a strong personal network across different teams within the company.
- You are experienced in launching several products, achieving commercial objectives, and creating promotional marketing strategies while owning execution. You also possess a deep understanding of various Customer Areas (Molecular Lab, Pathology Lab, Core Lab, Near Patient Care), and affiliate needs with customer focus.
- You can lead interactions with senior internal stakeholders and regions/affiliates and can leverage your strong personal network across different teams.
Relocation benefits are available for this posting.
Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2,700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.
Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.
We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.
Roche is an Equal Opportunity Employer.
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