Global Competitive Marketing Manager

vor 2 Monaten

Rotkreuz, Schweiz F. Hoffmann-La Roche Gruppe Vollzeit

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

The Solutions Marketing and Commercial Academy Chapter within Roche Diagnostics Solutions (RDS) is offering an exceptional opportunity to become the next Global Competitive Marketing Manager in the Commercial Academy. In this position, you will lead the planning, development, and delivery of impactful commercial learning tools focused on competitive differentiation for the Roche DIA RDS and RIS portfolios to strengthen affiliate/field commercial excellence.

The opportunity

As the Global Competitive Marketing Manager, you will be responsible for the delivery of competitive insights and training to affiliate marketing and sales organizations around the globe to support their market success. You will report to the Subchapter Lead of the Commercial Academy Product & Solutions and become a member of the Competitive Marketing Program (CMP). The CMP collects, evaluates, and consolidates competitive information to create competitive guides and tools for use by our global affiliates. You will interact with leaders at multiple levels in the organization.

  • You will continuously monitor, analyze, and consolidate competitive information on key DIA competitors (competitor strategies, tactics, and products & solutions) and provide results, including Roche counter positioning and argumentation in an easy-to-use and self-explanatory format.
  • You will partner with key stakeholders to create marketing narratives for specific competitors.
  • The market is continuously evolving. As such, you will continually monitor the market for new entrants, prioritize them, and analyze training needs and gaps to expand the Competitive Marketing Program offering.
  • Sustainability is built into our business strategy. You will partner with M&CI Solutions Marketing to support the competitive aspects of our sustainability program.
  • You will participate in strategy alignment with the CMP team and global stakeholders around impactful program delivery, including preparing, organizing, and delivering competitive training workshops and tools that help our affiliates strengthen commercial excellence.
Who you are
  • You have an undergraduate degree, a master’s degree, or an MBA, preferably in business or the natural/life sciences.
  • You are passionate about and benefit from having 5-7 years of relevant commercial experience in the diagnostics market.
  • You understand complex scientific or technical topics and can effectively translate them into actionable marketing content/tools/training.
Preferred
  • Exceptionally qualified applicants with many years of relevant experience but without a Master’s degree are encouraged to apply.
  • You are well known for your motivation as well as your independent, yet collaborative working style.
  • A strong understanding of the diagnostics market combined with the ability to analyze competitive product data with a high level of initiative completes your profile.

Are you ready to apply? We want someone who thinks beyond the job offered - someone who knows that this position can be an outstanding opportunity to craft the future of Roche.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2,700 passionate colleagues from over 65 nationalities.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

Roche is an Equal Opportunity Employer.

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