Global Marketing Manager

vor 1 Woche

Rotkreuz, Schweiz Coopers Group GmbH Vollzeit

General information:

  • Start Date01.02.2025
  • End DateTechnical End Date after 12 Months with extension
  • Worplace/Home Office:Rotkreuz, 60% Home Office possible
  • Workload100%

Background:

We are looking for candidates with strong expertise in building and executing product marketing strategies and the ability to operate in a fast paced environment. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the laboratory market and the RDS and RIS lab product portfolio is beneficial.

Your Tasks:

  • Market intelligence: Understanding the market and competitive environment, including user and buyer personas relevant for the development and commercialization of the respective products
  • Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams
  • Collaborate with Market Development on the products’ GTM strategy. Lead product launch campaigns, collaborating with commercialization, product, region and affiliates teams to ensure well-coordinated execution
  • Sales enablement: Communicate the product value proposition, develop product marketing programs for a number of lab insights solutions, including sales decks, training, demo tools and other activation materials
  • Marketing campaigns: support demand generation and content marketing campaigns with expertly crafted content that speaks to each persona. Implement such campaigns with affiliates and commercial partners
  • Commercial activation: Support regions and affiliates in selling “scale-it” lab insights products

Your Profile:

  • Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred
  • We are looking for an experienced marketer with 5+ years of relevant experience
  • Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic
  • Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
  • Excellent listening, excellent English oral and written communication/presentation skills
  • Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial
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