Director of Marketing and Business Development for Travel Retail Europe

vor 3 Wochen

Genf, Genf, Schweiz L'OCCITANE Vollzeit
Job Description

Are you a marketing professional looking for a new challenge? We're seeking a highly motivated Marketing Project Leader to join our Travel Retail Department in Europe.

About the Role

We're looking for a seasoned marketing professional with a passion for travel retail to lead our marketing efforts in Europe. As a Marketing Project Leader, you'll be responsible for building and driving the regional marketing plan to grow our brand across client's portfolio in TR Europe.

Main Responsibilities

  • Support the Brand Manager in co-building the appropriate GTR Brand tools to ensure an excellent brand management over the months.
  • Co-develop brand campaigns with MKT regional partners and drive regional adaptations.
  • Participate to Brand Media Campaign deployment.
  • Co-lead Regional Events.
  • Ensure brand image and Global messages are respected in EU region and aligned with brand standards.
  • Pilot the execution of the Trade Marketing strategy in line with Brand guidelines and Go-to-Market strategy in close collaboration with Commercial team.
  • Lead regular performances reviews to provide insights and recommendations on the portfolio management.
  • Partner with regional demand planner for MOB, forecasts follow-up and accuracy on novelties.
  • Lead brand deployment/acceleration and ensure excellent POS execution in close collaboration with Commercial, SDVM, L&D & Operations teams.
  • Drive the design and development of strong 360° on HPPs/SPPs confirmed with retailers ensuring maximum consumers engagement & conversion.
  • Support sales team with dedicated tools to maximize sell-out sales.

Requirements

  • +4 years' experience in Marketing/Trade Marketing ideally in the cosmetic industry.
  • 1st experience in Travel Retail is mandatory.
  • Fluent in French & English.
  • Self-organized, proactive with a high level of autonomy & entrepreneurial spirit and an excellent ability to multi-task, establish priorities and manage deadlines.
  • Strong customer centricity mindset and business acumen, results focused.
  • Strong team player with excellent interpersonal & communication skills and the ability to work collaboratively and develop strong relationships across functions.

About Us

We're a unique company, strongly committed towards the planet and the people (B Corp certification). We offer attractive Social Insurances coverage, 5 weeks annual leaves & 3 extra-days offered as public holidays, Flexible and hybrid work arrangement, Attractive Parental Leave Policy and Public transport allowance.

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