Senior Brand Manager Travel Retail EMEA Transformation Lead
vor 3 Wochen
About the Role:
We are seeking a highly motivated Senior Brand Manager to join our Travel Retail Department in Plan-les-Ouates, Switzerland. As a key leader within the Marketing team, you will be accountable for establishing Travel Retail as a brand building platform and driving the strategic plan to grow brands across Travel Retail Europe & Americas.
In this role, you will work closely with the rest of the Travel Retail Team (Sales, Finance & Operations) as well as Global Brand teams and external partners. You will lead the development and implementation of brand plans adapted to Travel Retail to grow market share, ensure brand image and global messages are respected and aligned with brand elevation and new standards.
Main Responsibilities:- Brand Management (Sell-In):
- Partnering with Global Brand to develop and implement brand plans adapted to Travel Retail to grow market share.
- Ensuring brand image and global messages are respected and aligned with brand elevation and new standards.
- Leading annual forecasting exercise to determine the right level of forecast for novelties and iconic SKUs and working closely with Demand Planning and Sales team to deliver forecast accuracy.
- Supporting Global TR Marketing Director and RGM team for pricing exercises.
- Animating the TR-exclusive portfolio to reach annual targets (SI/SO/OP).
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