Marketing Manager Livestock Animal Health
vor 5 Monaten
**Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.**
The Marketing Manager Livestock (M/F/d) will be responsible for developing and executing marketing strategies to drive sales and optimize market availability and communication for the complete Livestock (ruminant, swine, and poultry) portfolio of our company's Animal Health Switzerland. Reporting directly to the Livestock Business Unit Director in Switzerland, the Marketing Manager (M/F/d) will play a pivotal role in localizing global commercial strategies and translating them into the country brand strategy. This position will also require collaboration with the Marketing Operations team to build a comprehensive Customer Omnichannel Engagement plan. The Marketing Manager Livestock (M/F/d) will be responsible for understanding market dynamics and customer insights, developing successful marketing tactics, forecasting sales, representing our company at conferences and promotional events, and managing allocated resources and product budgets. Fluency in German and English is required, and French proficiency is preferred.
The Marketing Manager Livestock (M/F/d) is empowered to
- Develop and communicate brand strategies for the portfolio, ensuring alignment with overall company goals
- Train the field force on the strategy and materials
- Uncover insights to deliver an effective go-to-market strategy and design marketing ideas that add value to customers
- Implement effective marketing tactics to drive product sales and market penetration
- Ensure a cohesive approach to the development, marketing, and sale of new and existing animal health products and services
- Localize global and regional commercial strategies and translate them into Country Brand Strategy
- Collaborate with the Marketing Operations team to create a comprehensive Customer Omnichannel Engagement plan, leveraging digital channels and targeted messaging
- Analyze market dynamics and customer insights to forecast sales and effectively manage key opinion leaders (KOLs)
- Lead cross-functional teams to successfully launch new products and manage projects to meet business objectives
- Manage and allocate resources and budgets to ensure efficient and effective implementation of marketing initiatives
- Support setting the pricing strategy (including rebate strategy) for the Business Unit portfolio
- Spend time in the field with customers, to build relationships, gain insights and support the team
Required Qualifications, Skills & Experience
- Bachelor’s degree or higher, preferably a degree in Marketing, MBA, Business, Veterinary Medicine or Animal Science
- Preferably 5 years' work experience in marketing and/or animal health industry
- Ability to obtain, analyze and interpret market intelligence and research data to derive conclusions and recommend creative solutions is essential
- Fluent in German and English, with additional fluency in French preferred
- Good time management, project management and organizational skills
- Creative thinking, out-of-the-box mindset
- Strong presentation and communication skills
- Class B (car) driving license
For efficient performance of your duties, we provide you with a company car with the option for private use, as well as suitable communication devices. In addition to a market-oriented compensation, you will benefit from many other perks.
Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
The Switzerland Head Office is based in Lucerne's city center. Located in the heart of the city, employees work collaboratively across many departments including commercial, market access, medical affairs, clinical research, regulatory affairs, and policy & communications. The site also serves as our regional and local headquarters for our company’s Animal Health Division in Switzerland.
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